50 Shades of Trade

Mar 27 2024 16 ep. 50 mins 1

50 Shades of Trade Podcast artwork

If you run a trade business… you’ll love this podcast. It's jam-packed with useful insight to help your business get results.In each episode, Payaca CEO and founder Matt Franklin talks to business owners from all walks of life to discuss their top trade tips and secrets. They’ll share what works, what doesn’t and how to overcome big challenges in business.

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Lawn Care Leadership: Nolan Gore's Path to Success | E16

Mar 27 2024 57 mins

Summary Nolan Gore, a small business owner, shares his journey of starting and growing a residential landscaping company. He discusses the decision to invest his life savings into the business and the challenges he faced in the early days. Nolan also talks about the importance of adapting and developing new skills as the business grows. He shares insights from his military experien

Subscription Secrets For Trades From ProfitWell’s $200M Founder | E15

Mar 27 2023 73 mins

In this episode, Patrick Campbell, founder of ProfitWell, reveals the true power of the subscription model for trades businesses. After creating and growing ProfitWell with no financial backing, Patrick went on to sell the subscription analytics company $200 million. He talks to Matt about his journey, from growing up in a blue-collar family in Wisconsin, to working for the U.S.

How To Hire the Right Tradespeople: Top Tips for Your Business | E14

Mar 03 2023 44 mins

In this episode, we discuss the challenge of hiring the right tradespeople with the right skills for the right price. Top tradies Cathy and Tommy reveal how they attracted and retained the best talent, share interview tips, discuss company culture, and whether there's a skilled trade shortage in the UK. Payaca helps you sell more, organise your team, and save hours of time. 👉 St

How to Attract the Right Customers to Your Trade Business | E13

Feb 24 2023 55 mins

This episode is all about attracting the right customers into your business. We interview two successful trade business owners, Cathy Cockin and Tommy Lee-Zmuda, who run electrical and plumbing & heating businesses respectfully. They discuss the importance of identifying and serving five-star customers, customer red flags, having a strong online presence, and dealing effectivel

Success, Sexism & Empowerment: Being A Tradeswoman In 2023 | E12

Feb 17 2023 44 mins

In this episode, we discuss the experiences of successful female electrician Cathy Cockin, who started her own company, Little Miss Electrical and has grown it to a 9-person team of female electricians. Tommy Lee-Zmuda also features and shares his experience with tradeswomen in the plumbing and heating sector. We delve into the challenges and opportunities for women working in the

Why Time-Saving Automations Are Important For Business Success | E11

Feb 10 2023 61 mins

In this episode, we discuss why automation is critical to saving time and money in your business. Our guest, Tommy Lee-Zmuda, shares his experiences on how automation has increased productivity and sales in his own business. Discover simple strategies to implement automation and streamline your workflow. Ready to automate your business? Payaca has all the key automations you need t

The Ultimate Sales & Marketing Strategy for Trades Businesses | E10

Feb 03 2023 69 mins

Join special guests Mike Winnet and Tommy Lee-Zmuda as they discuss which trades are the most lucrative, and the strategies for generating leads and making more money for your trade business. They share their expertise in content marketing, SEO, and how to take advantage of YouTube to reach a pre-qualified audience. The hosts kick-off by discussing sales and marketing strategies fo

Maximising Your Business Exit: Tips From £8mill Seller Mike Winnet | E9

Jan 31 2023 50 mins

In this episode of Payaca 50 Shades Of Trade, we interview Mike Winnet, co-founder of IAM Productions, who built and sold his own business for £8 million. Mike explains how he was able to sell his business and what made it attractive to potential buyers. He also provides advice and tips for other business owners who are looking to sell their own businesses, including how to

How To Build A 28-Person Business That Runs Itself: Sam Blakeney | E8

Dec 16 2022 48 mins

You're in for an incredible story right here. Sam is one of those rare breeds who continues to push himself beyond the point of success. After building his 'West Country' plumbing and heating business to a team of 28, Sam reveals how he was able to step back from the business altogether and start his new venture 'NippyChecks'.Hiring the right people, learni

How To Grow A 9-Employee Business From Scratch: Cathy Cockin | E7

Nov 08 2022 39 mins

This week's episode if full of fantastic tips on how to expand your business, employ more staff and and take (successful) steps to sustainable growth. After starting her electrical business from scratch, Cathy explains which important decisions helped her grow her business Little Miss Electrical (and reveals which decisions didn't). Cathy also discusses the importance of