Content Amplified

In this episode, we interview Lyndal Cairns, a seasoned marketing strategist and former journalist who has creatively transitioned into the world of marketing. With a rich background that started in journalism and transitioned to spearheading a social media program for a health charity in Australia, Lyndal brings a unique perspective to modern marketing challenges. What you’ll l

In this episode, we interview Abdul Rastagar, Head of Marketing at Lexitas Pharmacist Services. Abdul shares his unique journey from an organic chemist to a leading marketing executive in the niche field of ophthalmology clinical trials. His insights provide a rich understanding of today’s marketing dynamics. What you’ll learn in this episode: • Importance of First Party D

In this episode, we interview Shannon Ragan, the Director of Content Marketing at Authentic8 and co-producer/co-host of the Needle Stack podcast. Shannon delves into her journey in the marketing world, emphasizing the collaborative and creative nature of content marketing and how it has been a pivotal aspect of her career. What you'll learn in this episode: The transformative

In this episode, we interview Noreen Vincent, a seasoned marketing strategist renowned for her innovative approaches in leveraging event content for extensive marketing campaigns. What you'll learn in this episode: Effective strategies for repurposing content from events to amplify your marketing efforts. Insights on how to ensure content from events resonates with different a

In this episode, we interview Alise Houserman, a seasoned marketer with a unique journey from an English major to a marketing maven. Join us as we delve into the dynamics of partner marketing and its potential to amplify business growth. What you'll learn in this episode: How unexpected career paths can lead to marketing success. The importance of blending creativity with data

In this episode, we interview Amanda Morrison, the Lead of Product Marketing at Vivino. Amanda brings a wealth of experience from her journey through various facets of content creation and strategy to her current role, where she merges her passion for wine with her expertise in content and product marketing. What you'll learn in this episode: The fundamentals of Amanda's s

In this episode, we interview Elliot Volkman, the Marketing Director at Drata and host of the "Adopting Zero Trust" and "Mastering the Art of Failing" podcasts. Elliot brings a unique blend of journalism background and marketing expertise, particularly in the cybersecurity domain, to discuss enhancing brand identity through internal thought leadership. What you&

In this episode, we interview Amber Rhodes, a seasoned professional in B2B SaaS marketing at a Series A startup. Amber shares her journey from freelance beginnings to becoming an influential figure in content marketing and employee advocacy programs. What you'll learn in this episode: The basics and benefits of employee advocacy programs in a small to mid-sized business. How p

In this episode, we interview Kevin White, a seasoned marketing expert currently heading the marketing team at Common Room. Kevin shares his extensive experience, starting from his early days of web development for a local surf shop to mastering digital marketing and leading growth at innovative tech companies. What you'll learn in this episode: The fundamental principles of c

In this episode, we interview Shiro Hatori, the Director of Demand Generation at Concept3D, a visionary in digital marketing with extensive experience in both e-commerce and B2B SaaS sectors. What you'll learn in this episode: Strategic Insights: Shiro discusses his transition from e-commerce to B2B SaaS and the unique marketing strategies employed in each field. Podcasting as