AI in Marketing

Apr 29 2024 34 mins
AI in Marketing Podcast artwork

Join veteran marketer Dave Davies and his guests as they explore the impact of artificial intelligence on marketing. What new opportunities lie in front of us? What threats lie within? And, how can you stay one step ahead of it all?

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Navigating Entities, Structured Data, and AI with Andrea Volpini of WordLift

Apr 29 2024 32 mins  
In this episode of AI and Marketing, host Dave Davies dives into the world of semantic web and artificial intelligence with guest Andrea Volpini, CEO of WordLift. They explore the concept of knowledge graph panels and entities, discussing their significance in understanding reality and enhancing search engine visibility.From navigating named entity disambiguation to leveraging stru

Mobile, AI, SEO and Fraggles with Cindy Krum of Mobile Moxie

Mar 25 2024 33 mins  
In this episode of the AI in Marketing podcast, Dave Davies chats with Mobile SEO expert Cindy Krum about "Fraggles" and how it relates to Google's latest advancements in AI and search, like MUM (Multitask Unified Model). They delve into:What Fraggles are and how they impact SEO.How passage indexing and Fraggles work together.The role of JavaScript and single-page applications in t

Exploring The Search Generative Experience (SGE) With Authoritas' CEO Lawrence O'Toole

Mar 11 2024 36 mins  
Lawrence O'Toole, CEO of Authoritas, discusses Google's Search Generative Experience (SGE) and its potential impact on organic search traffic. He shares the findings of a study conducted by his company on the impact of SGE for website owners. The study revealed that the average number one organic result drops 1500 pixels in an SGE world. Lawrence explains the methodology used in th