How to Hack the Brain

Complaining can be a really unpleasant thing to do. Do it wrong, and you can really upset someone. So how can you air your grievances to get the outcome you want?In today's episode, Raphy and Ziba explore insights from behavioural science to hack the brain of your waiter so that you can voice your displeasure effectively. They speak to Robin Kowalski, a Centennial professor of psyc

Saving money is becoming increasingly hard. But spending is constantly on the rise. So how can we change our habits to have more money in the bank every month?In today's episode, Ziba and Raphy discover how retail environments are designed to part us from our hard earned money and talk about what psychology we can use to save more effectively. We take a deep dive into the world of

Over half of workers feel they are underpaid. Worker satisfaction is at an ALL TIME LOW and majority of workers are quitting their jobs citing low pay as a reason. So how can we get the salary we deserve?In today's episode, Ziba and Raphy hack the brain of your boss to uncover the common pitfalls people fall into and give you the best behavioural hacks so that you can finally get t

Last year, 59% of Americans could remember less than 1 in 10 of the ads they’d watched in the past 24 hours. Globally, a staggering 89% of advertising efforts fade into obscurity, as if they never existed. So what makes a brand memorable? In today’s episode, Ziba and Raphy explore the nuances of brand awareness so that you have the power to make your brand have a big and lastin

Very few people love a networking event. Especially when there's added pressure to come away with business leads for work or even just to make new friends. It can feel like a bad reflection on you. In today's episode, Ziba and Raphy hack the brain to discover what makes networking so stress-inducing, how to come across as more authentic and how you can transform your anxiety to a n

There is an epidemic of bad gifting going on right now. Last Christmas, 72% of people believed they had received a gift that was ‘disappointing’ or ‘weird’. And nearly one in four said they’d received such a bad gift that it had actually led to an argument.In today's episode, Ziba and Raphy hack the brain of the 'the bad gift receiver' and unwrap the behavioural science b

Over 337 million people are using dating apps worldwide. And that trend is growing year on year. So with so many people dishing out likes, why is it becoming harder and harder to get matches? In today’s episode, Ziba and Raphy delve into the science of online dating to discover what turns people off, how you can make your profile stand out and how to can maximise your matche

Join behavioural scientists and hosts Ziba Goddard and Raphy March for the show that explores the fun side and real-world implications of the insights from behavioural science. Investigating every day dilemmas, we talk to expert guests, explore the latest psychological research and carry out undercover experiments so that you can hack the brain and make smarter choices in life and