Visibility Era

May 14 2024
Visibility Era Podcast artwork

Welcome to Visibility Era, the podcast! We are your hosts, Bridget Aileen Sicsko & Lydia Bagarozza, a former publisher and top-rated publicist obsessed with PR, Media, Communications, Wealth, and Building Personal Brands. We interview Media Industry Experts—think TV Producers, Magazine Writers/Editors and Big Podcast Hosts as well as brands that have grow their company's visibility to find out how they did it.

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Press Coverage, PR and Media Exposure Secrets with Jessie Christensen | Ep50

May 14 2024 46 mins  
Media features are an AMAZING way to develop a personal brand. They create credibility & trust, allow new audience members to find you, and can even get you verified on IG (press is one of the questions in the verification intake form). SO I’m spilling the tea on why press is important for personal brands, and how to actually start your press journey TODAY, with PR experts Ly

The Advertising 411—Everything You Need To Know About Ads with Rocio Urena | Ep49

May 07 2024 34 mins  
Thinking about running Facebook Ads any time soon? Here's a great starting place. We know it can feel super overwhelming when thinking about ads, budget, ad creative and ROI (return on investment), so this episode is for YOU! Here's some of what we chatted about: The Best Creative & Copy for high-Performing Ads AI and the role in advertising—we couldn't agree mo

Bridget's Retreat Recap & The Value of In-Person Networking | Ep48

Apr 30 2024 56 mins  
Bridget recently went to a couple's retreat and had some major takeaways from being with these other business owners. Most of them were in the real estate space, so it was a completely different perspective, which we highly recommend getting yourself into circles that aren't just in your respective industry. Branch out! Last chance to buy your ticket for Raise The Bar in N

How Cofounders Bridget & Lydia Quit Their Jobs | Ep47

Apr 23 2024 36 mins  
It's a behind the scenes one today folks. We both left our jobs a few years ago and we wanted to share the honest, real and raw behind the scenes journey to get there. Bridget was working at Yelp in 2015 and let's just say after a huge aha moment, she knew it was time to leave—can you guess what happened? Lydia was working in the PR space, but not feeling compensated pro

How She Pitched Investors & Grew Her Youtube to over 300k | Natalie Barbu Ep46

Apr 16 2024 43 mins  
...and she's only 28! Natalie Barbu is a podcaster, tech startup founder (Rella) and a content creator with a 300k subscriber youtube channel. Rella is a project management platform for creators, managers, and their teams to automate and streamline their business. We absolutely loved this conversation with Natalie today. Talk about ~real talk~, that was exactly it. Here's some of w

Turning Podcast Listeners into Raving Fans with Elevation Nation | Ep45

Apr 09 2024 39 mins  
In this episode we talked about... Why 2 Ernst Young Consultants started a podcast on Mental Fortitude What is the Mental Fortitude Framework (& how they use it for their talks) How they built a community with over 150 "Elevators" Why They Decided to Create a Podcast (Now over 300 Episodes!) How they got listeners to turn into clients and come to in-person events S

How To Grow a Podcast That Your Audience Can't Get Enough of | Erica Muller Ep44

Apr 02 2024 40 mins  
Thinking of starting a podcast in 2024? Listen to this BEFORE you launch. With a background in the entertainment + celebrity styling industries, Erica Muller’s knowledge of story-telling, entertainment and brand building run deep. She has cultivated a loyal podcast audience for her show, Here For It, and created a safe space for listeners by providing access to industries, caree

"Go First" Mentality w/ Sought After Publisher of fEMPOWER Publications Inc. | Sabrina Greer Ep43

Mar 26 2024 38 mins  
PITCH PARTY In this weeks episode, we chat with Sabrina Greer. She is a best-selling author, international publisher, motivational speaker, and business coach to creative entrepreneurs. She is also the CEO and visionary behind fEMPOWER Publications Inc. - a publishing house for female thought leaders. As a survivor of the beauty industry and a fashion model in recovery, Sabrina is

Why "Organic" Marketing Equals Longevity w/ Co-Founder of Attention Trading Max Lowy Ep42

Mar 19 2024 45 mins  
Did you know that marketing for small businesses is very different from marketing for big companies and corporations? In this episode, we chatted with the Co-Founder of Attention Trading, Max Lowy, about ins and outs of marketing for small businesses. Attention Trading is a full service digital marketing agency that creates custom solutions to reflect brand’s unique personality.

Freelancing, Personal Essays & Bylines at BIG Publications w/ Writer Blair Sharp Ep 41

Mar 12 2024 38 mins  
Spring Pitch Party PR and Media Training Program Sale Blair Sharp is such a wealth of knowledge in the writing space. In this episode, we chatted about... How to secure your own bylines as a freelance writer How to write personal essays on big publications (Business Insider, HuffPost, etc) The importance of personal touches when pitching (hint, hint—read their articles and let