Building Brand Advocacy

May 17 2024
Building Brand Advocacy Podcast artwork

The Building Brand Advocacy podcast unravels the secrets behind the top 1% of brands-those cultivating communities, harnessing and empowering them to drive results at scale, driving word-of-mouth and Advocacy. This podcast gets tactical with marketing leaders from brands that are leading the charge in forging lasting connections and setting their brands apart. Paul Archer & Verity Hurd, unpack the marketing playbooks from the greatest marketing folk in the fashion and beauty realms, delivering all their practical wisdom fueling success for any brand-building journey.

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Algorithms in Action: Leveraging New Rules, Insights & Creator Strategies in the Social Media Game ft. Lia Haberman

May 17 2024 34 mins  
Dive deep into the fast-evolving world of digital marketing with Lia Haberman, the USA’s leading expert in social media, the creator economy & influencer marketing. Join Paul & Verity LIVE from the Social Commerce Summit: New York, as their conversation with Lia uncovers the latest developments across platforms; including how to deal with the significant TikTok ban, evol

Lessons From lululemon: Amplifying Community, Overcoming Advocacy Obstacles & The Tactics of Successful Brands ft. Lisa Galt

Apr 26 2024 34 mins  
76% of consumers wish their favorite brand had a community. 77% would use an online community to purchase products directly. So why, in 2024, do some brands continue to ignore the community opportunity? In the Social Commerce era, brands must tap into the transformative potential of community like never before. Leveraging its power to forge authentic connections, drive sales, and r

How To Unlock Advocacy: Cracking The Brand Growth Code ft. Matt Lerner

Apr 11 2024 40 mins  
Growth. The one thing every brand wants. The one thing most brands get wrong. For this episode of the podcast, Paul sits down in conversation with Matt Lerner (Growth Specialist and Founder @ SYSTM) to uncover the secret sauce to massive brand growth. With a unique approach rooted in deep customer insights, fast iteration, and quantitative analysis, Matt shares tactical advice for

Advocacy 101: Abercrombie, Mint Velvet & DOAC’s Cheat Codes to Community Strategy

Apr 10 2024 21 mins  
What does it take to energize a thriving community of superfans, in today’s Social Commerce era? Community-building gurus Katie Adams (Senior Marketing Director EMEA @ Abercrombie & Fitch), Sian Pilkington (Senior Marketing Manager @ Mint Velvet), Grace Andrews (Marketing Director for Steven Bartlett & The Diary Of A CEO), Angelic Vendette (Founder @ Ave Advisory, ex-Alo

Rooted in Advocacy: How SURI’s Superfans Revolutionize a Stale Market ft. Mark Rushmore

Mar 21 2024 45 mins  
Every brand hopes to sell hundreds of thousands of products in their first 18 months of business. This brand has. Say hello to SURI, a sustainable name disrupting the electric toothbrush market. Niche, but they come with a powerful marketing story that can’t be ignored. The brand amassed 5k+ pre-orders for their first round of toothbrushes through ads, traditional press, and soc

The Influencer Marketing Playbook: Wild’s Rise to Success ft. Fiona Macpherson

Mar 15 2024 45 mins  
Influencer marketing in the Social Commerce era is an art. As advice changes almost weekly, and the industry’s future becomes more malleable than ever, consider this the blueprint for brand success – taken directly from Wild’s stratospheric rise.For this episode of Building Brand Advocacy, Paul & Verity are joined by Fiona Macpherson (Head of Influencer Marketing @ W

How Lucy & Yak Built An Army of Advocates: Lucy Greenwood’s Story

Mar 07 2024 58 mins  
Some brands are built to effortlessly attract communities. Lucy & Yak is one of them. Here, we uncover the secret sauce to cultivating an irresistible brand experience.In this episode, Lucy Greenwood (Co-Founder and Creative Director @ Lucy & Yak) shares her journey building the iconic community-led brand.Lucy & Yak first ignited their flame with a creation story r

How Abercrombie & Fitch and LK Bennett Strategize, Engage & Monetize their Brand Communities

Feb 29 2024 36 mins  
It’s no longer good enough to have a brand community. In 2024, brands need to strategize, engage, and monetize the legion of Advocates they’ve been building. Industry leaders Katie Adams (Senior Marketing Director EMEA @ Abercrombie & Fitch) and Claudia Nappo (COO @ LK Bennett) join Paul & Verity for the last installment of Building Brand Advocacy LIVE – straight

How To Win On TikTok Shop: Increase Sales 500% Like Mallows Beauty ft. Broghan Smith & Laura Mallows

Feb 21 2024 50 mins  
TikTok, with 1.8 billion monthly active users and a presence in over 150 markets, has emerged the #1 app globally for content consumption. As we look ahead to 2024, it's evident this will be a big year for the platform. And the thing they’re driving hardest? Undoubtedly, TikTok Shop.In a world where people crave entertainment in e-Commerce, TikTok stands out. As a content-fi

REFY, ELEMIS & The Beauty Power Players: A Tactical Guide to Beauty Marketing in 2024

Feb 15 2024 41 mins  
The beauty industry thrives at the cutting edge of Social Commerce and Brand Advocacy. It’s fast-moving, easily visual, and fully embraced by creators. Join Paul & Verity LIVE from the Social Commerce Summit: London 2024, at the dynamic intersection of beauty, commerce, and community. They’re joined by industry insiders, Charlotte Geoghan (Head of Brand Marketing @ REF