Top of Mind

May 14 2024

In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche. When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend? When people think of you first, they’re more likely to purchase your products, service or business. This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

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EP:08 - Let’s Chat: Is boosting your content or having a content plan worth it? Is it too late to jump on TikTok? How do I create professional content and what will make my resume stand out?

May 14 2024 24 mins

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: - How important is it to have a content plan? - I am looking to move jobs in the marketing industry, what will make my resume stand out? - How can I ensure my content is professional on LinkedIn? - Is it too late to jump on TikTok? - Is

EP:07 - Amy Castano, luxury beauty influencer and co-founder of the ACERO empire!

May 07 2024 57 mins

Amy Castano is a business owner that wears more hats than most! Not only has she co-founded and built the ACERO brand with her ex-husband Jono, she has also spent years building her personal brand, starting in the finance industry to the luxury beauty influencer she is today, with over half a million followers across her social media platforms. In an age of content saturation, Amy

EP:06 - Kathryn Marsh, the truth about the LinkedIn Algorithm and how you can use LinkedIn to grow your brand!

Apr 30 2024 74 mins

There is a lot of experts out there who claim they have hacked the LinkedIn algorithm, so we thought we would go straight to the source and hear the truth about the LinkedIn algorithm from LinkedIn's Senior Account Director, Kathryn Marsh. In this episode Kathryn explains the huge opportunity for brands and businesses on LinkedIn, she shares the brands that are doing it well, as we

EP:05 - Let's Chat: 5 questions that are top of mind!

Apr 23 2024 33 mins

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: - I’m thinking about going to university for marketing? What would you suggest? - Which channel should I grow my brand on? - I have clients asking for cheaper deals, how do you navigate this as a business owner? - Where do I start whe

EP:03 - (Live Podcast) Grow your brand using social media, marketing and personal branding!

Apr 17 2024 41 mins

A boutique fitness studio founder, a neuroscientist and a LinkedIn expert join Hayley Westoby founder of Gambit Collective to talk about leveraging marketing, social media and personal branding to scale and grow your business and/or brand. Our guests are: Josh Mildren, Founder of REVL training Alexis Fernandez-Preiksa, Best-selling author, Neuroscientist, and Host of DYFM (Do you F

EP:04 - Josh Mildren, founder of REVL and why they will be franchising less!

Apr 17 2024 74 mins

We have seen fitness fads rise and fall. The fitness industry is a tricky one to navigate let alone succeed in, in episode 4 Hayley Westoby sits down with Josh Mildren the founder of the boutique fitness franchise; REVL to understand the secret ingredient when it comes to building a successful gym franchise in 2024. In this episode Josh talks about where his love for branding began

EP:02 - Podcast masterclass with Kyle Traynor and why social media is a load of sh*t!

Apr 03 2024 81 mins

The number of people who listen to podcasts has increased by over 40 million in the last year globally, and Australians are downloading over 1 billion podcasts, up 26% for the year. Kyle Traynor has a podcast that is in the top 1% of podcasts worldwide. In this episode Kyle breaks down why building a brand and creating a podcast is something every brand will be doing in the next 5

EP:01 - Introducing Top of Mind, why is staying top of mind important?

Apr 03 2024 10 mins

In today's attention economy, it is no longer about being the best, it is about being the best known. When people think of you first, they’re more likely to purchase your products, service or business. This episode introduces Top of Mind, your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. This podcast is an extension of our business Gambi