Insights Unveiled

May 14 2024 29 mins

Insights Unveiled Podcast artwork

'Lifting the curtain' on how Market Research tackles big business questions. In each episode we take a typical business issue and look critically at what happens from both a client side and agency side perspective. We also try to understand what gets 'lost in translation' along the way, and why what happens in reality isn't always the same as what is specified in the brief.

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Insights Unveiled - Brand Communication

May 14 2024 30 mins

Our final episode focuses on Brand Communication and how Market Research can help develop and optimize it. We explore where / how things can go wrong, share some helpful frameworks, and discuss the importance of early consumer involvement. Our guest speaker is Hugo Brooks, founder of research & strategy agencies Ne:on and Brand Dynamics.

Insights Unveiled - Market Opportunity Sizing

May 07 2024 30 mins

This episode explores the ‘art and science’ of sizing opportunities. We consider the different levels; from validating the potential for a new product, to estimating the size of a Demand Space. We share suggestions for approaches, and some common ‘pitfalls’ to avoid. Our guest speaker is Simon Nordon, VP Consumer Products at Capgemini

Insights Unveiled - Innovation

Apr 30 2024 28 mins

This episode looks at how Market Research plays a critical role in answering business questions around innovation. We discuss FMCG, Technology and Service sector innovation and consider some ‘hidden’ business considerations that researchers should be aware of. Our guest speaker is Grainne Gilsenan, a veteran Innovator and now Innovation Consultant.

Insights Unveiled - Uncovering Consumer Needs

Apr 23 2024 27 mins

In this episode, we look at the typical questions a business has about ‘consumer needs’. What do they ask vs what do they really want to know? It’s a big topic! But we discuss how to break it down with some helpful approaches and frameworks. Our guest speaker is Emma Sant, founder of ‘Futureful’ Consulting.

Insights Unveiled - Trends

Apr 14 2024 28 mins

In this episode, we explore what business leaders need to know about trends and foresights. What do they ask vs what do they really want to know? Which Market Research approaches do we take and what can go wrong along the way. We suggest some 'dos' and don'ts' which we hope will be useful. Our guest speaker is Jess Southard, who heads Foresight work for Mars Inc.