Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

May 26 2024

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online artwork

How do I grow my business on social media?

What’s the best type of content to post on Instagram, YouTube and LinkedIn?

How frequently do I post on social media and how do I even know if what I’m doing is working?

Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.

Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.

Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.

Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!

This podcast will answer questions like
• What are the pros and cons of social media in business?
• How do I start social media marketing?
• What are essential strategies for Effective Social Media Marketing
• What are some Top Social Media Trends to Shape Your Strategy
• What are social listening tools and how do I use them to understand my audience?
• Exploring the Advantages of Social Media for Businesses
• How can you Leverage the Many Benefits of Social Media for Business Growth
• Storytelling Techniques That Captivate Social Media Users
• The Art of Storytelling in Marketing
• Creative Social Media Content Ideas to Refresh Your Feed

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Why You Need an Email List (and how to build it)

May 26 2024 19 mins

I’m a stickler for the fact that social media is rented space. Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. This week, we’re discussing the how and whys of email marketing. With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquisition and retention. We’re

What You Need to Know About the Latest Instagram Algorithm Updates

May 19 2024 17 mins

Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. Instagram and Meta are ALWAYS changing. It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the way you want it to. This wee

Marketing Isn’t Your Sales Team, and other Business Lies

May 12 2024 19 mins

What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.)In this episode, let’s unpack the d

Bad Social Media Habits to Break

May 05 2024 22 mins

We all know about those social media “best practices” right? Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is best is doing more harm than

How to Avoid Content Creation Burnout on Social Media

Apr 28 2024 18 mins

Let’s talk about content creation burnout. It’s a real thing, there are marketers out there who are ALWAYS just creating. Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, Today, we’re discussing strategies for repurposing old content and giving it new life—n

How to Repurpose Your Content for Social Media and Where to Find Content Ideas

Apr 21 2024 24 mins

Are you struggling to find fresh ideas for your social media, blog, or podcast content?We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to? And what about new content ideas? How do I come up with those?Well, you are in luck because today, I’m sharing how to repurpose your content, a

What is Actually in a Social Media Strategy: My Five Step Framework!

Apr 21 2024 16 mins

The one thing we all want to know is how the heck do we win online?I mean really, how do we win on social media?In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts.I’m answering questions like Why do you need to define your value proposition and how it’s going to help you.What metrics should

My Passion for Content and Social Media Strategy and How You Will Benefit From it!

Apr 21 2024 18 mins

In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling.I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel does not need to be recreated w

Welcome to Stop the Scroll! A Social Media podcast

Apr 16 2024 1 mins

How do I grow on social media? What's the best type of content to post? What are the latest best practices on Instagram, LinkedIn, and every other social media network? And how do I even know if what I'm doing on those platforms is even working? Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online. I'm your host, Heidi Schmidt, a s