The Creator COO

Apr 24 2024
The Creator COO Podcast artwork

Behind every creator is an operations executive. Someone running the business side of the brand so creators can do what they do best—create. What does it mean to be a creator’s COO? The role is developing as we speak, and we want to learn from those who are figuring it out in real-time. This is The Creator COO. Through intimate conversations, you’ll get an exclusive, behind-the-scenes look at these leaders’ journeys. Along the way, they’ll share what they’ve learned and their advice to other business operations professionals supporting creators.

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Ben Burns: Helping a Billion Creators Do What They Love with The Futur

Apr 24 2024 68 mins  
In our final episode of the Creator COO podcast, this week, Matt sits down with Ben Burns, COO of The Future, an educational platform dedicated to empowering creative professionals worldwide. Ben shares insights into The Future's transformative journey from content creation to a comprehensive educational entity, the introduction of innovative tools like 'DoBot' for AI

Zach Miller: Meet the COO Behind Bucket Squad, Jesser’s 18.8 Million Subscribers

Apr 22 2024 109 mins  
This week, Matt engages in a deep dive with Zach Miller, delving into the intricacies of navigating the creator economy and scaling a content-driven business like Bucket Squad. Zach, with his rich background spanning from McKinsey to Spotify, and now pivotal in steering Bucket Squad's growth trajectory, shares invaluable insights into the strategic thinking, operational challen

Natalie Barbu: From YouTube to CEO, Raising $1M+ for Rella, and The Challenge of Building in Public

Apr 03 2024 47 mins  
This week Matt is joined by Natalie Barbu, a content creator, podcast host, CEO and founder of Rella a SaaS business created to be the ultimate project management assistant for creators. She has built a following of over 380,000 on her personal channels, raised an impressive $1M in pre-seed from top investors, and grown revenue by 35% month over month since launching the business.

Gretchen Leslie: Operational Genius Reveals How To Hire (& Keep!) Top Talent - Part 2

Mar 13 2024 43 mins  
You hired a new member of your small-but-mighty team. But it’s a few months in and something feels…off. How do you know if it’s time to part ways, or if it’s a coachable situation? It all starts with your organization’s values. In part two of our conversation, Gretchen Leslie, President of I Will Teach You to Be Rich, who successfully leads a multimillion-dollar compan

Gretchen Leslie: How To Build a Lean, Mean, Multimillion-Dollar Team - Part 1

Mar 06 2024 38 mins  
There’s a danger every creator faces in scaling their business: doing it too fast. Today’s guest has the ultimate experience in scaling in revenue, but keeping her team lean and profitable. Gretchen Leslie, President of I Will Teach You to Be Rich, is reinventing the way small and mid-sized companies think about growth. In this episode, Gretchen shares her secrets to running

Marty Pesis: The Hiring Playbook Every Creator Needs

Feb 27 2024 59 mins  
There’s a secret to hiring and retaining the best talent in the creator space…and it’s probably not what you’d expect! In this conversation, Vouch’s Marty Pesis, discusses the art of building and nurturing a pipeline of talent worth hiring–well before you’re ready to open that job posting. His secret ingredient? Employer branding. He shares his tips for making sure y

Eric Wei: Why Karat Financial Is Investing Over $30M In Creator Financing & Support

Feb 20 2024 50 mins  
Most creators are missing basic financial literacy that could ruin their business. Eric Wei is making it his mission to fill that gap. Today's conversation with Eric, Co-Founder of Karat Financial, the black card for content creators is a glimpse into how he’s doing just that. Eric and his team have raised over $30 million from Union Square Ventures and Y Combinator, as well

Alex Dwek: Taking Nas Daily from $0 to $23 Million…Here’s How

Feb 14 2024 49 mins  
The key to making a multi-million dollar business out of a creator? Strategic hiring. In this conversation, Alex Dwek, COO of Nas Company, dives into diversifying a creator's business to ensure growth without relying entirely on the personal brand of the creator. He discusses the transition from relying solely on a creator's personality towards building a self-sustaining

Megan Lightcap: The Playbook To Building “Cult-Like” Creator Businesses ($750m+ Invested)

Feb 07 2024 49 mins  
As power shifts from institutions to individuals, creators have a unique opportunity to build enterprise empires in their niches. To make this happen, creators often need the help of outside investors, including venture capital firms (VCs). In this episode, Megan Lightcap, Principal at Slow Ventures, walks us through the thought process of VC investors, explaining the unique dynam

Andrew Graham: The Agent Turning A-List Celebs Into Billion Dollar Media Brands

Jan 31 2024 48 mins  
Are celebs missing out on the growth of the creator economy? Direct-to-consumer (D2C) and owned media are the next great frontiers for A-list stars who want to maximize their media presence…and earnings. The challenge they face? Finding the right team to make it happen. In this conversation, Andrew Graham, an agent with CAA's digital media team, explores the dynamic world o