OOO - A Web3 Marketing Podcast

May 03 2024
OOO - A Web3 Marketing Podcast artwork

OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products. Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you. Our main goal is to bring forward case studies from which you can learn "how they've done it", get the best practices, and implement that at your company. Get in touch: [email protected] #web3marketing

RSS feed Share
Copy RSS


Subscribe on Podcast Addict


#54 How to get in front of top 3% of Web3 users with Persona3 w Eva Nevraj

May 03 2024 38 mins  
Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ ⁠Hello everyone, This week's guest is Eva Nevraj, Director of Growth at Persona3 - a Web3 ad network. Persona is web3's fastest-growing Ad network and is revolutionizing Web3 advertising through the power of on-chain data. Through a curated network your ads will be matched to high quality Dapp

#53 2024 Web3 Marketing Trends: Outlier Ventures' Insights from 300+ Startups w Eunika Sot

Apr 24 2024 87 mins  
Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Mint the episode here - https://bit.ly/4aNWW2g ⁠Hello everyone, This week's guest is Eunika Sot, Marketing Advisory Manager at @OutlierVentures. Eunika joined OV in early 2023 as a Marketing Advisory Manager. She is a Web3 native who started her own crypto company in 2018, and took it through ups a

#52 How to fix the issue with onboarding women to Web3 w Zoe Faircloth (Crypto Girls Club)

Apr 11 2024 69 mins  
Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Mint the episode here - https://bit.ly/Cryptogirlsclub DDL -25th of April 2024 Hello everyone, This week's guest is Zoe Faircloth, CEO & Co-Founder of Crypto Girls Club and CGC Talents. With six years in the crypto industry, Zoe previously fronted communications at SMART VALOR, a Swiss-based di

#51 Part 2 - Is Web3 having an identity crisis? with Amy Wilkinson @WalletConnect

Mar 26 2024 48 mins  
Grab your free Dealfront demo here: ⁠⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠⁠ Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From build

#51 Part 1. Is Web3 having an identity crisis? with Amy Wilkinson @WalletConnect

Mar 26 2024 45 mins  
Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building au

#50 POAP just reached 7 million minted POAPS. How they got there, the case studies and bast practices with Jye Sandiford

Mar 15 2024 61 mins  
Grab your free Dealfront demo here: ⁠⁠https://bit.ly/49CrzqW⁠⁠ Hello everyone, This week's guest is Jye Sandiford, Head of Entreprise at POAP.Jye is Head of Enterprise at POAP Inc. evolving solutions and working with organisations on their community and marketing strategies using POAP to create greater connection and experiences. His a member of various communities in

#49 Decoding Web3 Business Models: How Unfungible Helped Drive Growth for over 100 Web3 Brands and NFT Launches w Leon Abboud

Mar 07 2024 52 mins  
Grab your free Dealfront demo here: ⁠https://bit.ly/49CrzqW⁠ Hello everyone, This week's guest is Leon Abboud, CEO and Founder of Unfungible.xyz - A web3 marketing agency helping NFT projects launch and grow. In the last couple of years, Unfungible has worked with over 100+ NFT founders, and overseen the launch of over $5m in NFT mints only in the last 60 days. Leon is als

#48 Community Engagement In Web3: Lessons from Disco.xyz's growth to 1.3 M credentials with Evin McMullen

Feb 29 2024 57 mins  
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Evin McMullen, CEO and co-founder of Disco.xyz, your identity for the Metaverse. Disco enables your personal data backpack, making data and reputation portable across Web2 apps and Web3 blockchain ecosystems. She is also co-founder of DAO Jones and inkDAO and an advisor to Boys Club

#47 Loyalty Programs in Web3: Retention strategies that work with Eugene Telnov

Feb 14 2024 62 mins  
Hello everyone, This week's guest is Eugene Telnov, a seasoned marketing and brand-building expert with 15+ years of hands-on experience. I brought him on to chat about: * Acquiring and retaining users in Web3 * Data and analytics that are important for any founder & marketer * Brand ambassador programs and community building * Loyalty programs best practices and more Sup

#46 What got us here won't get us there: and what to expect in 2024 with Amanda Cassatt

Feb 07 2024 48 mins  
Hello everyone, This week's guest is Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency. I brought her on to chat about * Scaling a Web3 native agency & what founders should choose as Marketers * Go-to market strategies that you think still work in 2024* Community launch and growth tactics * loyalty programs and the bridge to Web3* 2024 trends to watch out