A Podcast for Coaches

Oct 21 2024 42 ep. 36 mins 49
A Podcast for Coaches artwork

A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest "hassle-per-dollar" businesses in the world.

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Grow Your Practice By Doing the Inner Work -- A Conversation with Chantel Allen

Oct 21 2024 38 mins  
My friend Chantel Allen uses personal practices like "the hour of silence" to calm her mind, heal her pains, and prepare herself to coach her clients in the way that feels right to her. I brought her back on the show today to discuss how coaches can serve their clients better and grow their practices through doing the inner work. To find out how you can with with Chantel, join her

Build Listening Skill as a Coach

Oct 11 2024 23 mins  
In this episode, I talk about an experience with a friend in high school that shaped my love for listening. She shared the details of a tough season in her life, and then thanked me for the way I listened to her. I know this isn't a unique experience, but it's my first memory of realizing that just paying close, compassionate attention is a way to connect with people. Now that I'm

The importance of tracking true "utilization" in a coaching practice.

Sep 27 2024 25 mins  
Along with a few other ideas about what numbers a one-on-one coach might want to track in order to keep the practice healthy. Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.

The hardest and easiest parts of growing a one-on-one practice.

Sep 13 2024 13 mins  
Part of the appeal of a one-on-one practice is that its hard parts aren't as hard as other business models (like "scalable" training), and its easier parts are even easier (and more happiness-producing) than other models. Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get suppor

A utility vs luxury view of coaching.

Aug 22 2024 14 mins  
Coaching can be a utility the client views as a semi-permanent part of their life, or a luxury they view as a special one-off event. Both approaches offer great experiences for both coach and client, but the the choice to be a luxury or a utility will inform the rest of your strategy, so it's worth a careful look. Announcement: On May 1 I'm holding my first "Office Hours with Mark"

An Invitation to the Pain of Coaching

Aug 15 2024 17 mins  
The best coaching is an invitation to productive pain in pursuit of the reward on the other side. Today's episode inspired by this essay, shared with me by my coach, Liz. Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in

Ending the Launch-Based Adrenaline Addition - Conversation with Kristen Boss

Aug 08 2024 55 mins  
Kristen Boss's coaching business started in 2019 with pajama-clad Facebook lives at 6am. In the five years since, she's generated millions of dollars in revenue -- mostly using the launch-based marketing and sales model. After she listened to episode 19, she offered to come on the show to talk about the high highs and low lows she's experienced as a launch-based coach. I'm grateful

Conversation with Paula Engebretson - Why Can't I Publish Consistently?

Jul 26 2024 43 mins  
Paula Engebretson coaches people with an ADHD diagnosis (or ADHD tendencies). Since I know she has ADHD, and since I may or may not be a member of her target audience, I've been surprised at how consistently she publishes her newsletter and podcast. People like her (me) are not supposed to be as reliable as she is. But she shows up like clockwork. I asked her to come on the show to

The Rise and Fall of My $50,000 per Month Membership Business

Jul 19 2024 35 mins  
I've been wondering whether a membership model would be the best way to set up a practice space for coaches (discussed a few episodes back). You may not know that between 2009 and 2012 I ran a membership with a partner that had as many as 1,700 members. About seven years ago I recorded a retrospective of the whole experience. Today I listened to it and, although I don't agree with

Go where your people are (or bring them to you).

Jul 11 2024 17 mins  
Two weeks ago I went to Tennessee to speak at an event hosted by my friend, Edie Wadsworth. This week, Kate (my wife) taught some classes at a church camp for young women. We both loved our experience, and it reminded me of one of my most important lessons from over ten years in the world of coaching: there's no substitute for being in the same room as the people you want to serve.