Admazing: Mobile Gaming Deep Dive

Oct 11 2024

Admazing: Mobile Gaming Deep Dive Podcast artwork

Admazing: Mobile Gaming Deep Dive explores the latest trends, insightful reports, innovative strategies, and compelling stories shaping the mobile gaming ad industry for brands. Each episode is powered by AI-generated audio, delivering cutting-edge insights straight to your ears. Tune in for a deep dive into the world of mobile gaming advertising!

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Game On: Unlocking the Secrets of Casual Game Ads

Oct 11 2024 9 mins

In this episode of Admazing: Mobile Gaming Deep Dive, we discuss the IAB Casual Gaming Buyer’s Guide from October 2024, uncovering key insights about one of the most vibrant and rapidly growing sectors in gaming—casual games. Learn why brands are flocking to this space, how gamers’ play patterns offer unique opportunities for advertisers, and what platforms are leading the ch

Eyes on the Game: How Ads Win in the Attention Economy (Thanks, Neuroscience!)

Oct 10 2024 9 mins

In this episode of Admazing: Mobile Gaming Deep Dive, we dive into the fascinating findings from the “Play It Forward” research, sponsored by Dentsu and Lumen in partnership with Activision Blizzard Media, with additional insights from Alter Agents’ neuroscience studies. The report uses cutting-edge eye-tracking technology and heart rate monitoring to reveal how gaming boosts

Game of Ads: How Mobile Games Became the Ultimate Battleground for Brands

Oct 08 2024 10 mins

In our debut episode of Admazing: Mobile Gaming Deep Dive, we break down insights from a groundbreaking report created by the IAB and Advertiser Perceptions on the mobile gaming ad industry, sponsored by Admazing and Venatus. Discover how mobile gaming has become the hottest battleground for brands, as we dive into the strategies, trends, and stories driving the industry’s evolut