Age of Persuasion – CBC Podcasts

Jan 06 2011 74 ep. 58

Age of Persuasion – CBC Podcasts artwork

For the CBC shows that fall through the podcast cracks.

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419 Looking For the Admen in Madmen

The Emmy-winning TV series “Mad Men” is all the rage right now. The writing is remarkable, the Madison Avenue characters riveting, and it has been praised as being true to the early 60s period it depicts. As with any show that begins to work its way into pop culture, it is slowly becoming regarded as […]

418 More Remarkable Brands

Brands aren’t just products on shelves. Brands are people, and places, and events, and moments in time: anything that leaves a distinct emotional impression. This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick. One is the only ‘A’ list celebrity to survive the entire television […]

417 Opportunism

Terry O’Reilly is fond of noting, “there’s an opportunity hiding in everything.” This week he explores the way advertisers seize opportunities. He’ll explain why Nike chose to launch its latest Tiger Woods ad just as the golfer was drawing worldwide headlines during his return to the Masters; how a car brand turned a viral video […]

416 Negative Advertising

Attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work? This week, Terry O’Reilly explores the attraction- and danger- of ads that take shots at rivals. He’ll show how some great campaigns are negative without seeming negative. And he’ll recall […]

415 Profiles in (Marketing) Courage

It’s not the sort of courage that makes headlines or history books: this week Terry O’Reilly tells stories of those in marketing who take risks- or make daring counter-intuitive decisions, despite immense pressure to take an easier route. He’ll tell the story of brands that swam against the prevailing current, including some who used their […]

414 Where Power Resides

It’s a popular myth among some consumers that advertisers hold some mysterious, hypnotic sway over them: manipulating their beliefs and spending decisions. Many advertisers, on the other hand, believe the power lies entirely with consumers, who can hobble the mightiest of brands with a rumour, or a single, viral video. This week, Terry O’Reilly follows […]

413 Privacy

Advertising is only meaningful if it’s pitching something you’re interested in. But advertisers can’t know what you’re interested in without learning something about you. That means information gathering- and that touches on the sticky issue of privacy. This week Terry explains why your personal information is so important to marketers, and how the new generation [&

412 Odballs: Singular Campaigns

Just as there are oddballs in sports, the arts, and certainly in politics- there is no shortage of oddball campaigns in advertising. This week, Terry explains why oddball campaigns are so important to his trade. Not all rank among the all-time greats; not all scoop major awards. What they do was change the way people […]

411 Context

A great ad can become a bad one when it’s out of context. Witness the billboard raising awareness of childhood obesity placed beside another for a fast-food giant. This week, Terry explores the importance of context in the craft of persuasion. He’ll show how great ad writers play with context to create memorable messages. He’ll […]

410 All Things Being Equal: Parity Products

Suppose you’re a marketer trying to sell a product with few or no discernible differences from rival brands. In advertising, that’s where the rubber hits the road. This week Terry explores “parity” products: “low-interest” products such as razors, detergents and toothpastes which, without marketing help, all seem alike. You’ll meet the ad p