Amtower Off-Center

Nov 21 2024 172 ep. 43 mins 168

Amtower Off-Center Podcast artwork

Hosted by nationally-known speaker and consultant Mark Amtower, Amtower Off-Center highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Every week experts join Mark for a lively discussion of current issues facing the government contractor community.

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Tips on how to bid for government contracts

Nov 21 2024 42 mins

This week on Amtower Off Center, host Mark Amtower is joined by Brian Lindholm, founder and managing principal at FedSavvy Strategies for a discussion on the myriad of sources available to government contractors for researching before bidding. Topics include: What open source intel is available to contractors How to parse this data for useful items Why should you be looking at p

The 2024 Fast 50 government contractors

Nov 08 2024 42 mins

Ross Wilkers, senior reporter for Washington Technology, joins host Mark Amtower on this week's Amtower Off Center for a follow-up interview, this time addressing the Washington Technology Fast 50 contractors. The list includes fifty companies that submitted financial data to WashTech to verify their growth over the past 5 years. Topics include: Types of firms on the list, includi

An expert's take on B2G content

Oct 29 2024 49 mins

Chris Parente of Story Tech Consulting joins host Mark Amtower on this week's Amtower Off Center for a wide ranging discussion on B2G content. Topics discussed include: The value of a content calendar Developing your own/your company POV Listening when customers and prospects talk as they are often telling you what they want to hear back from you Where to share your content So

Current trends in the GovCon market

Oct 08 2024 41 mins

This week on Amtower Off Center, Ross Wilkers, senior reporter with Washington Technology, joins host Mark Amtower for a wide-ranging discussion regarding current events in the government market. Topics discussed include: Market trends M&A activity across the market VC activity becoming even more strategic Trends in the Top 100 contractors The upcoming Fast 50 contractors Le

The Trust Paradigm

Sep 24 2024 42 mins

Author, consultant and speaker Andy Fry joins host Mark Amtower on this week's Amtower Off Center for a discussion of two of Fry's books: The Consultant's Code and The Trust Paradigm. Topics discussed include: The 4 pillars of consulting (intelligence, effort, likeability and intent) with a brief dive into each pillar. Why trust is key, including Why trust is important (more rea

Regulation changes & other issues in contracting

Sep 17 2024 43 mins

This week on Amtower Off Center, Larry Allen, president of Allen Federal Business Partners, joins host Mark Amtower to discuss current issues in contracting including upcoming changes in regulations. Topics include: The recurring issue of contractors failing to deliver on what was promised in their contracts New OMB guidance is coming on the use of AI by KOs during the acquisitio

The evolution of podcasting in GovCon

Sep 10 2024 42 mins

This week on Amtower Off Center, host Mark Amtower is joined by Peter Jacobs of the Merritt Group for a discussion on the evolution and current state of podcasting, especially as it pertains to GovCon. Topics include: The advent of podcasts with other Web 2.0 tools in the late 1990s, early 2000s Types of GovCon podcasts Hurdles to starting a podcast Merritt's Lay of the Brand p

Branding in GovCon

Aug 15 2024 42 mins

This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon. Topics discussed include: Do small contractors understand the power of branding and how to implement it Key elements of a brand plan Tag lines and logos How does a company determine the need for a

End of Fiscal Year marketing

Jul 12 2024 41 mins

This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing. Topics discussed include: End of FY marketing Things NOT to do at end of FY Content and when to gate your content End of FY events Learn more about your ad choices. Visit podcastchoices.com/adchoices

The 2024 High Growth Study

Jul 01 2024 42 mins

This week on Amtower Off Center, host Mark Amtower is joined by Elizabeth Harr, managing partner of Hinge Marketing, for a wide-ranging conversation focused on Hinge's latest study, the 2024 High Growth Study. The study is conducted annually and is a detailed survey of high growth professional services firms. Topics discussed include: What is high impact marketing and the shift in