The 8-Figure Product CEO

Apr 03 2025 108 ep. 36 mins 6
The 8-Figure Product CEO Podcast artwork

Practical strategies to scale, lead, and exit your physical product business. Hosted by Luke Peters, who built and sold a $80M brand. The 8-Figure Product CEO is the ONLY podcast built for founder-CEOs scaling physical product businesses and preparing for a successful exit. Each episode features real stories and practical strategies from top entrepreneurs, operators, and investors. You’ll learn how to lead a growing team, optimize margins, build enterprise value, and navigate the path to acquisition. This podcast delivers actionable insights and direct conversations that help you scale smarter, grow profitably, and make confident decisions as you build a company worth selling.

  Business
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Margin Expansion: The Overlooked Key to Selling Your Business for More

Apr 03 2025 5 mins  
Thinking about selling your business? If you're relying on a standard EBITDA multiple, you're probably leaving money on the table. In this episode, Luke Peters breaks down multiple expansion—how boosting margins and reducing risk can increase both your earnings and the multiplier buyers are willing to pay. You'll learn: Why recurring revenue and consumables drive higher valuati

What Are You Tracking? Why Most CEOs Measure the Wrong Things

Apr 01 2025 4 mins  
Too many founders obsess over dashboards and KPIs—yet still miss what actually drives long-term growth. In this episode, Luke Peters breaks down the difference between lagging indicators and the leading inputs that move the needle. You’ll learn: Why real financial truth comes from monthly accrual reviews—not real-time dashboards The most overlooked metrics that shape futu

Now’s the Time to Hire: Why Downturns Are Gold for Finding Talent

Mar 27 2025 3 mins  
Most CEOs sit on their hands when the economy slows. Not Luke Peters. In this episode, he explains why this market is a rare chance to level up your team—especially when it comes to key hires like a Head of Sales or COO. You’ll learn: Why top talent is finally back on the market The mindset shift founders need to grow in tough times Why your bottleneck might not be your p

How to Lead Through Uncertainty: A CEO’s Take on Hard Times

Mar 25 2025 3 mins  
Uncertain times can crush a business—or create an opening. In this short episode, Luke Peters shares how he navigated major disruption, from tariffs to financial crises, and why most CEOs focus on the wrong things. He explains: Why optimizing a bad situation is a losing game How to avoid getting stuck in a red ocean The power of long-term thinking in short-term chaos And

Your Margins Are Too Low! Here’s How to Fix Them Fast

Mar 20 2025 18 mins  
Most businesses struggle with pricing—charge too little, and you're stuck in a race to the bottom. Charge too much without offering more, and customers walk. So how do you set prices that maximize margins without killing demand? In this episode, Luke Peters, founder of a multi-million dollar appliance brand, breaks down value-based pricing—what works, what doesn’t, and the ex

9 Steps to Make your Business an Irresistible Investment Opportunity

Mar 18 2025 25 mins  
Selling your business is likely a once-in-a-lifetime event—but buyers do this every day. They know what they’re looking for, and if you’re not prepared, you could leave millions on the table. In this episode, I break down the 9 key steps to making your business an irresistible investment opportunity, including: ✔️ The financials buyers trust (and what they’ll scrutinize

Reverse Logistics & Returns Management with Paul Adamson from ARC EP101

Oct 15 2021 36 mins  
What sort of important data can a brand gain from working with a Reverse Logistics company? How can you lower your return rate and improve customer satisfaction? In this episode, you will hear about how Reverse Logistics can improve your business with help the environment with a focus on sustainability, getting products back into the market for second use or recycling.

Amazon 3P Marketplace Strategy with John Holby EP 100

Jun 18 2021 31 mins  
Amazon 3P Marketplace Strategy with John Holby In this episode of the Page 1 Podcast, Luke Peters speaks with John Holby on how to better optimize on Amazon and scale your sales with 3P listings. John is the CEO of CPG.IO where they offer eCommerce logistics strategies, eRetail integrations, and optimization services to fast-growing brands. Listen in to learn why 3P might be a bet

Supply Chain Shipping Madness & Section 301 Tariff Exclusion Update – Mark Adkison EP99

Jun 11 2021 36 mins  

The Underdog Philosophy for Business Excellence-Atul Vir Ep98

Jun 04 2021 37 mins  
How did your business navigate the Covid crisis? Did you learn new innovative ways that grew the business, or did you stagnate in the same old models? To navigate a huge crisis and still grow as a business calls for adopting new models or products that fit in that particular time and moment. In this episode of the Page 1 Podcast, Luke Peters speaks with Atul Vir on how his business