Beyond the Image Podcast

Jan 29 2025 622 ep. 28 mins 29

Beyond the Image Podcast artwork

Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram @JPatrickPhoto

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Photographing for Phoenix Magazine with Mirelle Inglefield

Jan 29 2025 43 mins

I am delighted to be joined by the Art Director of Phoenix Magazine, Mirelle Inglefield who I had on the podcast back when we first launched the show. In this new conversation - we dive into a behind the scenes look at the entire production of the latest issue of the magazine, The Top 100 Dishes of Arizona, which I was grateful enough to photograph the cover. From the initial conce

I won't sign a contract unless this is included

Jan 22 2025 12 mins

I've been looking over my contracts that I send out to clients prior to a commercial campaign and have honed in on two specfic areas that are non-negotiables for me as a professional photographer. In 20+ years of business, these two sections are vital to reduce client confusion, add clarity to project deliverables and eliminate lost revenue of work we would have done without additi

Best Photo Lighting Equipment for Location Shoots

Jan 15 2025 16 mins

I get asked (a lot) about my recommendations for lighting equipment. For most of my career, my answer has always been "just buy whatever you can afford." And more than two decades into my career, my stance on that has not changed. Get what you can afford and you will find ways to make it work. Also, gear does not make the photographer nor improve the shot if not used correctly. Tha

Top 10 Predictions for the Photography Industry in 2025: Trends, Teach and Opportunities

Jan 08 2025 13 mins

The photography industry is evolving rapidly, and 2025 promises groundbreaking changes! In this episode of the Beyond the Image Podcast, host James Patrick breaks down his top 10 predictions, highlighting key trends shaping the future of photography. Discover how AI-enhanced portraits, vintage aesthetics, and mixed-media film are transforming creative expression. Learn why commerci

Rejected or Accepted? Results of 100 Publisher Pitches

Jan 01 2025 7 mins

I had, what I believed to be, a good idea for a new book. Unlike my first three books which I self published and self produced (two of which became best sellers), for this book concept I wanted to go the traditional publisher route. So I crafted a full length proposal and sample manuscript that detailed out the focus of the book, why it was unique and relevant in the marketplace as

No BS Approach to Business Development with Vanessa Joy

Dec 18 2024 59 mins

Business development is likely the most stressful element of a photographer's career. Having to market and sell while navigating the relentless fear of rejection is what separates those who are able to successful grow their careers from those who continue to struggle. Well, let's fix that, shall we? My guest today on the Beyond the Image podcast is Vanessa Joy. She has worked with

[FREE GUIDE] Legacy Planner Annual Goal Strategy Guide

Dec 12 2024 12 mins

The last planner you will ever need! Plan out your year, months, weeks and days with The Legacy Planner to get more done, stay on track and chart out your most successful year ever! Why do some individuals seem to possess the capacity to consistently achieve great things in their lives, while others tend to struggle? Perhaps you have wondered the same thing and questioned what spec

I Got Scammed

Dec 04 2024 18 mins

Early in my career I got scammed by a client who hired me to photograph an event for his company, and then never paid me. His company eventually disappeared and two decades passed until I came across him again. He had relocated, launched a new company and was on the cover of a pay to be featured magazine. What happened next with the magazine was really interesting. [NEWS] The Lega

Your Watermarks Suck

Nov 20 2024 7 mins

The last time I dared talk about photographers using watermarks, I got a few (okay, a lot) of angry messages. But I hope this time you hear me out on why watermarking your photos is a futile effort that only satiates ego and does nothing to actually help your brand or business. https://jamespatrick.com/

Getting Fired by Clients

Nov 14 2024 23 mins

By default we only want to share our wins and successes. The fear is that if we are open and honest about projects that don't go well or client experiences that are not stellar that it will somehow reflect negatively upon us. The truth is, when we only share the positives about our careers, it gives a false aspiration of what a creative career truly looks like. Throughout our caree