Beyond the Noise - the PRWeek podcast

Jan 31 2025 175 ep. 32 mins 11
Beyond the Noise - the PRWeek podcast artwork

A panel of industry experts discuss the issues the latest news and hot topics you need to know in PR and communications.
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Will DeepSeek shake-up AI in PR? PRWeek podcast, with Omnicom PR Group

Jan 31 2025 18 mins  
What does DeepSeek's dramatic entry to the AI market mean for the comms industry - and should PR professionals embrace the platform? PRWeek's Beyond the Noise podcast takes a look.The latest episode features guest Erin Lanuti, chief innovation officer at Omnicom PR Group (OPRG), who has been leading AI policy at the division whose agencies include Ketchum, FleishmanHillard, Porter

‘Burnout is not a coffee-cup slogan’ – CALM CEO on PR’s approach to mental health

Jan 30 2025 42 mins  
Warning: this article and podcast contains references to suicide.How do you create a compelling Mental Health campaign? As part of PRWeek’s Mental Wellness month, the latest podcast discusses mental health in PR – from the perspective of PR pros taking care of themselves, and the campaigns PR teams produce to help raise awareness.This episode of Beyond the Noise features Simon

Is WFH now under threat? The WPP debate rages on

Jan 22 2025 21 mins  
What do comms leaders think of WPP’s decision to mandate staff to work a minimum of four days a week in the office? That’s the focus of the latest episode of PRWeek’s Beyond the Noise podcast.WPP’s decision to mandate that employees work in the office four days a week, Edelman’s 2025 Trust Barometer, and Trump’s second Inauguration are among the topics under the microsc

EasyJet and Taylor Herring on PR campaign secrets

Jan 15 2025 45 mins  
How do you create award-winning campaigns? PRWeek’s latest podcast examines the campaign creation process from the perspective of both the client and the agency.This episode of Beyond the Noise features Anna Knowles, director of PR and corporate affairs at easyJet, and Sam Corry, managing director of creative agency Taylor Herring.Beyond the Noise looks at some of the biggest iss

‘ESG will go out of the window’ – 2025 predictions with MSL and W

Jan 08 2025 33 mins  
What’s in store for the industry in 2025? That’s the focus of the latest episode of PRWeek’s Beyond the Noise podcast.Gazing into their crystal balls this week are Jo Grierson, managing director at MSL UK, and Warren Johnson, founder and CEO of W Communications.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple

'AI is petrifying!' - GK Barry's manager on influencer trends

Dec 23 2024 33 mins  
Hannah Holland discusses her background with TikTok sensation GK Barry, who has amassed 275m likes and 4m followers on the platform – leading her to become the first TikTok creator to land a spot on ITV's I'm A Celebrity...Get Me Out Of Here! this year.Talent manager Holland also talks about her approach to brand partnerships, and how social media stars are making the leap into b

Lush Saltbomb to McDonald’s ‘pre-nug’ – 2024 campaign gems

Dec 18 2024 36 mins  
PRWeek UK journalists give the lowdown on their favourite brand campaigns of 2024 in the latest edition of the Beyond the Noise podcast.Campaigns for McDonald’s, Carlsberg, Iceland, Thomas Cook, Wickes, Dove, O2 and Curry’s are among those under the microscope in this episode.PRWeek’s weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications

Omnicom-IPG merger - impact on PR agencies

Dec 11 2024 18 mins  
PRWeek's weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen in the browser below or on your favourite platform.The industry was shaken this week by news that Omnicom is set to buy its holding company rival to create the world's biggest marketing communications group, with a combined

How to run a profitable PR business in 2025 - new report details challenges

Dec 04 2024 28 mins  
Delving into a new report from the specialist accountants Moore Kingston Smith, PRWeek's latest podcast examines big business performance trends such as agency revenues, profit margins and the costs of employing people.The report contains some worrying figures on average profit margins at agencies that were reported to have fallen from 18.5% the previous year to 12.9% this year. Th

'Define budget early' – TUI and Ogilvy on perfect pitching

Nov 27 2024 37 mins  
What makes a good client/agency pitching process? PRWeek's latest podcast examines a recent pitch from the perspective of both the client and the winning agency.This episode of Beyond the Noise features Amy Dowling, head of markets communications at TUI UK&I; and Nicola Dodd, UK managing director at Ogilvy PR.Beyond the Noise looks at some of the biggest issues affecting commun