Bite Size Comms

We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.

A robust qualification system has become increasingly important in the UK public relations industry. As public relations evolves from a tactical communication role to strategic management, recognised qualifications play a crucial role in building trust, enhancing careers, and elevating the profession.

I recently produced a Bite Size pod about public diplomacy. One way this could be done effectively was to embrace digital communications. I want to present a masterclass on how to do this, courtesy of the Japanese ambassador to the UK. It is an example that all leaders could embrace, in politics and government, business or charities.

You may have seen it. You may be doing it. The trend of lowercase typing has become a significant cultural phenomenon among younger generations, particularly Gen Z. This deliberate choice to forgo capital letters in digital communication has evolved from a simple stylistic preference into a meaningful form of expression with specific connotations.

Public diplomacy is a nation’s strategic efforts to shape international perceptions, foster mutual understanding, and advance foreign policy goals by engaging directly with foreign publics.

This post won’t improve your PR/comms. However, it has some fascinating facts that will amaze (or bore) people in your network or down the pub! It is about how time is represented in communications work.

We look at how to create content that works with present-day search engines, both traditional and AI-powered, using Google's Experience, Expertise, Authoritativeness, and Trustworthiness framework.

An organisation's Tone of Voice should be friendly, clear, and to the point. Employees should be advised to “say it in the shortest way you can”, “use language real people use”, and “sound human, not corporate”. We use Network Rail's Tone of Voice guidance to illustrate good practice.

Podcasts in the UK have become a mainstream media format. We use up-to-date research to look at the reach of podcasts in the UK, benchmarks to determine how well a podcast is performing, the equipment and software needed to podcast, length of episode and format.

Despite the trend toward more visual communication, writing is still a necessary skill in public relations. Clarity, simplicity, and precision in writing make for inclusive and accessible communications. In a 1946 essay on Politics and the English Language, George Orwell, the author and broadcaster, outlined six elementary rules of writing. These rules have stood the test of time.