Brand Growth Heroes

Nov 03 2024 74 ep. 37 mins 42

Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.

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Ep75 HANX: Creating the Sexual Wellness Brand Your Mum Will Love

Nov 03 2024 28 mins

Ever been embarrassed at the till buying condoms?! This week, Fiona Fitz is joined by Farah Kabir and Sarah Welsh, the brilliant duo behind HANX, a scaling challenger brand in the sexual wellness category.Farah and Sarah turned an awkward personal experience into a market-leading company by spotting a glaring gap in the female-focused sexual health market. They've now built a brand

Ep74: Exiting Fuel10K & The Future of Food: Barney Mauleverer

Oct 16 2024 30 mins

We're thrilled to welcome back Fuel 10k founder Barney Mauleverer for his third appearance on Brand Growth Heroes. Barney's just wrapped up an incredible 13-year journey with Fuel 10K, and he's here to chat about the grit and patience it takes to build and sell a company. Trust us, if you're a founder facing your own hurdles, you'll want to tune in for this one!Barney's story shows

Ep73: Founder Ruby Raut on FemTech brand WUKA, Empowering Women & Redefining Period Care.

Sep 29 2024 60 mins

In this latest episode of Brand Growth Heroes, Fiona sits down with the inspirational human being Ruby Raut, the founder and CEO of WUKA (Wake Up, Kick-Ass), to discuss her remarkable story from growing up in Nepal, where menstruation was shrouded in taboo, to creating a brand that is revolutionising the Fem Care category, and giving dignity back to girls and women every month.Ruby

Ep72 How to Grow from £0 - £20m in JUST 5 YEARS with Child's Farm Joanna Jensen

Sep 02 2024 55 mins

Listen and learn from Joanna Jensen, the founder of Child's Farm!This multi-award-winning natural skincare brand was founded (like 99% of businesses born to female founders) from Joanna's own need for something that didn't exist in the category at the time: a bath time solution for her child with medically diagnosed eczema.Created in 2010, Childs Farm was the number-one brand in th

Ep71 $500M: OLIPOP Explodes the USA Soda Market

Jul 28 2024 46 mins

$500M: OLIPOP explodes the USA Soda MarketJoin us for Fiona Fitz’s recent conversation with OLIPOP Co-Founder & President David Lester, recorded live at the Bread and Jam Festival.OLIPOP Co-Founders David Lester and Ben Goodwin landed on the foundational recipe for “a new kind of soda”, redefining how consumers perceived the category. OLIPOP has successfully persuaded con

Ep70 Sauce Shop Secrets Unveiled: What DOES it take to manufacture in-house?

Jun 10 2024 42 mins

Sauce Shop Secrets Unveiled: Pam & James Digva on everything from building their own factory to getting a national listing in TescoIf you’re ever wondering what it takes to own and run your own manufacturing facility, then this episode is for you.Brand Growth Heroes host Fiona Fitz has been tasting packaged food and beverage products as part of her job for over 25 years. When

Ep69 How to Hit a £10M Run-Rate in Just 3 Years: Freja Bone Broth

Apr 09 2024 42 mins

Episode 69: Freja Foods, Founder Ed ArmitageHow to Hit a £10m Run Rate in 3 Years!In this latest episode, Fiona talks to Ed Armitage, founder of Freja Bone Broth, who shares the secrets behind his award-winning, digital-first, scaling food business. With a vision to become Europe's No. 1 bone broth brand, you'll hear how husband and wife team Ed and Jess built a multi-million-poun

Ep68 (Part 2) Fuel10k Sells to Behemoth Premier Foods - The Week Before the Sale

Nov 09 2023 42 mins

Founder Barney Mauleverer describes Fuel10k as 'a 12 year overnight success'In Part 2 of our two part series covering the growth journey & sale of the protein breakfast brand Fuel10k to Premier Foods, learn:The three reasons that Fuel10k was the perfect fit for Premier Foods already impressive national brand portfolioIt Fuel10K 10 years to get to £10 million in revenue but 2.5

Ep67 (Part 1) Fuel10k: Build a £Multimillion Protein Breakfast Brand & Then Sell It

Nov 05 2023 44 mins

Are you curious to know what it's like for a founder in the week before a sale of their business?➡ If you're building your consumer packaged goods business with the hope of one day selling it, and if you've ever wondered what it would be like to sell your branded business, then you've got to listen to this. Last week, FUEL10K (protein breakfast range) was sold to renowned UK CPG

Ep66 How COOK Grew to £130M With NO External Investment

Oct 23 2023 36 mins

COOK is an award winning frozen meals company based in the UK. It’s impressive turnover of £130M comes from its it 98 retail stores and 1000 concessions that it supplies from its own manufacturing facilities. Yet some 28 years from inception, the business STILL doesn’t sell to any major UK grocery retailers!Founder Ed Perry tells me how he has managed to keep the business 100%