BrandAPeel: Brand Storytelling in the Digital Age

Nov 09 2024 136 ep. 38 mins 2

BrandAPeel is a Brand Storytelling Podcast helping you discover how to appeal to the market with MarketAPeel. Marketing professionals and brands join Shannon Peel to talk about how to create a brand story in the digital age. Shannon asks tough questions to dive deeper into topics and find the ideas you can start taking action on for your personal and business brand story. If you want to make a bigger impact and connect with your audience, this is the podcast for you.

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The Foundation of Ads that Sell...

Nov 09 2024 40 mins

Your ads needs to result in sales not just likes. Shannon Peel digs into the role of advertising and marketing to discover how to craft content that results in sales, the first step has nothing to do with creation... Learn the steps to building the foundation of strong advertising and marketing in the Lessons in Advertising / Marketing Series of BrandAPeel. This is the first episo

Quizzes Make Great Lead Magnets

Feb 28 2023 20 mins

Ae you trying to build your email list? Shannon Peel talked with Catherine O'Leary the Quiz Queen about how she utilizes quizzes to grow her business. At the very top of your marketing funnel you need a first step people can take to say, "Hey I'm interested in this topic." Once you have that ... You can build a path for people to take to your 'BUY' button. Catherine shares her insi

Getting your website to convert

Jan 25 2023 21 mins

Are you getting traffic to your website but people aren't buying? Today, Shannon Peel talked with expert website designer James Hipkin from Inn8ly about how to get more traffic to your site and get more conversions. Getting traffic to your site is difficult, so when someone shows you want to look your best and lead them to do what you want - be it buy, book an appointment, or spend

Use Publicity to Stand Out in today's Digital Marketplace

Jan 18 2023 41 mins

Are you struggling to get people to take you seriously? Maybe you need some publicity to gain credibility and authority in the marketplace. Today, Shannon Peel spoke with Lilian Sue, PR specialist and Publicity Coach, about why brands need publicity and how to go about getting it. If you want to increase the credibility of your brand, be seen by bigger audiences, and let your audie

Stop Hiding and Step Out as The Brand of Your Business

Jan 09 2023 21 mins

Are you struggling to get people to take interest in your business' story? In today's episode Shannon Peel talks with Krystal Vernee from Simply She about how she helps businesses connect with their audiences by being the brand. They talk about how to connect with audiences online, how to relate to your audience and be the brand people choose. If you want to increase your brand's i

Comics, Novels, and Brand Storytelling

Dec 13 2022 39 mins

What do the stories we enjoy say about us and how do stories from our childhood define us? Shannon Peel talks with Lee Wochner from Counterintuity, about how the stories from childhood resulted in their careers as storytellers. Lee started his entrepreneurial exploits as a pre-teen when he invested in a comic book. Find out how he made a living sharing stories, telling stories, and

Solopreneur Inc

Dec 04 2022 49 mins

Are you a one person show trying to get ahead? Shannon Peel talks with Solopreneur Inc's Larry Kaul about how to make it as a solopreneur in today's digital landscape. The micro business owner wears all the hats and struggles to keep up with their competitors who have teams to drive their businesses forward. In this episode we talk about what a solopreneur is, how they can structur

Lead Gen and Marketing Funnels to Grow Your Business

Nov 22 2022 51 mins

Do you want to know how to get more out of your marketing funnel? Shannon Peel talked with Dadpreneur, Alex Oliveira to talk about lead gen, funnels, and how to attract the right clients your brand. Alex puts family first and built a successful business helping brands to increase their leads, develop their marketing funnels, and make the sale. If you want to know how he does it, th

Brand Therapy

Nov 15 2022 43 mins

Is your message creating the impact you want? Today, Shannon talks with Max Gerson from Brand Wolfe about brand therapy. What is Brand therapy? It is about making sure. you brand message is making the impact you want it to make. This is a deep conversation about brand messaging and creating a strategy that works for your brand. It strikes at the core of what branding is all a

Making Money as a Creative Person

Nov 08 2022 38 mins

Are you a creative business person struggling to make a buck? Shannon talks with Daniel Hess from To Tony Productions about the life of a creative business person and what you need to know about making money as a creative. Creative people are highly talented at creating but struggle with the business side. Daniel shares his insights about the pitfalls of the film industry, the oppo