Bringing Home The W

In this episode of Bringing Home the W, CMO of the Toronto Tempo Whitney Bell, and team President Teresa Resch reflect on the rapid launch of the team’s name, logo, and colours, delving into the significance of the fan-inspired identity and the unplanned early reveal.

In this episode of Bringing Home the W, Canadian Olympian and former WNBA player Natalie Achonwa, Toronto Sceptres forward Natalie Spooner, and NBA veteran Jamaal Magloire discuss the significance of Canada’s first WNBA team and the powerful symbolism of jerseys in sports. They also explore how team identity and national representation come together in the details.

In this episode of Bringing Home the W, Dr. D’Wayne Edwards, founder of Pensole Lewis College and former lead designer for Air Jordan, provides insights into the design, cultural relevance, and emotional impact needed to create an iconic sports identity.

In this episode of Bringing Home the W, Khalid Juma from Mettle takes us through the fan-submitted team names that didn’t make the cut, shedding light on how cultural sensitivity, design strategy, and creative challenges are shaping Toronto’s new WNBA team identity.

NBA Affiliate Leagues Lead TaJuan Watson and Naming Criteria Vetting Lead Dr. Ana Rita Morais let us in on how fan input, legal considerations, and cultural relevance are shaping the identity of Toronto's new WNBA team.

President of Toronto’s new WNBA team Teresa Resch establishes the backdrop for the Toronto WNBA team's creation, setting the stage for understanding the unique opportunities and challenges in Toronto’s sports landscape, and why being open matters for this team, now!