Building Brand Advocacy

Mar 19 2025 99 ep. 38 mins
Building Brand Advocacy Podcast artwork

The Building Brand Advocacy podcast is your go-to for tactical conversations with marketing minds from fashion, beauty, wellness, and beyond. Hosted by Paul Archer and Verity Hurd, this podcast brings together industry leaders and experts to share how they cultivate communities, empower advocates, and drive results at scale. Whether you’re a founder, CMO, or marketer at a scaling brand, this is your space to stay ahead in modern brand building. From creating authentic connections to mobilizing passionate fans for Social Commerce, learn the principles of building Advocacy.

  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Advocacy 101: How Founders Turn Creators, Customers & Employees Into Brand Champions

Mar 19 2025 15 mins  
The strongest brands aren’t built through ads. They’re built through people.Welcome to a special Advocacy 101 episode, where five expert insights are remixed into one helpful guide. The time, it’s Founders’ takes on turning creators, customers, and those in your brand network into your most powerful brand champions.Featuring lessons from Lucy Aylen (Founder @ Never Fully Dr

Make Brand Content People Actually Want To Watch, According To A Creator ft. Miranda Shanahan

Mar 12 2025 38 mins  
How do some brands thrive on social while others struggle to make an impact?The best know they’re not just competing with other brands – they’re competing with viral creators, meme accounts, and even second-screens.So, here’s your tactical framework for standing out in the never-ending scroll.This week, Miranda Shanahan (Brand Consultant & Content Creator on @mirandadoe

Here’s How You Build An Entire Campaign From One Influencer Post ft. Keith Bendes

Mar 05 2025 54 mins  
Most brands see influencer content as single posts, even when they’re part of long-term partnerships. The best brands see these posts as the start of entire campaigns.Creators are more than marketing channels – they’re shaping culture, setting trends, and even launching products that outperform legacy brands.This week, Paul welcomes Keith Bendes (Forbes Contributor, Creator E

How Soru Jewellery Builds Creator Relationships Without Losing Their Brand DNA: Francesca Kelly’s Founder Story

Feb 26 2025 43 mins  
Some brand-creator partnerships feel forced. Others just work. Real Advocacy is the difference.This week, Verity sits down with Francesca Kelly (Co-Founder @ Soru Jewellery) to break down how collaboration, not control, has fueled the brand’s growth. No rigid contracts. No paid influencer posts. Just long-term partnerships built on mutual excitement – leading to years-long coll

The Symprove Strategy: Turning Gut Feelings & True Connections Into Brand Growth ft. Carol McEvoy

Feb 12 2025 38 mins  
Brands are starting to get serious about Advocacy.Few understand what it takes to build it.Here’s the truth: You can’t buy real Advocacy. You have to earn it.That’s exactly what Carol McEvoy (Head of Social, PR & Advocacy @ Symprove) has spent years perfecting. From gut health to brand health, Carol and her team have built one of the most genuinely trusted communities in

Advocacy 101: Nailing Content, Building Creator Relationships & Winning On Platforms in 2025

Feb 05 2025 19 mins  
The best brands aren’t just broadcasting. They’re building with their audiences.Welcome to a special Advocacy 101 episode, where we remix four expert insights on what’s next into one tactical guide. Jo Bird (Creative Consultant | ex-Lounge, ex-Gymshark), Holly Chapman (Head of Brand @ Papier), Victoria Blinova (Senior Strategic Partner Manager @ YouTube), and Lia Haberman (Cr

You’re Not Shadowbanned, You’re “Sleeping On Social Search” ft. Beth Thomas

Jan 29 2025 44 mins  
Your resident social media experts are here, deep diving on the most underrated tool in the modern social media toolkit – social search.Right now, it’s the biggest missed opportunity you might not be talking about. More than a buzzy phrase, properly utilizing social search will be a game-changer for brands looking to keep strategies fresh and stay ahead. This week, Verity meets

Everything On 'Earned Media Value' You've Ever Wanted To Know, From The No.1 Expert aka. Conor Begley

Jan 21 2025 38 mins  
What’s driving the next wave of influence in Fashion & Beauty marketing? Earned Media Value. It’s the metric brands can’t stop talking about, for good reason. Conor Begley (Chief Strategy Officer @ CreatorIQ) is here to break it all down. This week on the podcast, Paul sits down with Conor to explore the exact science behind EMV (Earned Media Value) & the strategies b

Write This Down: The Strategy That Took Papier From Beloved Stationary Brand To Cult Status Symbol ft. Holly Chapman

Jan 15 2025 37 mins  
What is the secret sauce to launching a brand that stands out, in new markets & established ones?Connection. Creativity. Building Advocacy. Papier knows it. Their recipe for this is tried & tested.Forget counting followers – true Advocacy begins with real relationships with real people. The brands winning right now (and always) don’t just build audiences; they cultivate

Inside The House Of Astrid & Miyu: CMO Secrets To Building Advocacy Through Remarkable Experiences ft. Sarah Hrywnak

Jan 07 2025 34 mins  
What if your flagship wasn’t just a store, but the heartbeat of your brand community? The ‘House of Astrid & Miyu’ lived into this vision, and went viral for it. For 2025’s first deep-dive on Building Brand Advocacy, Verity is joined by Sarah Hrywnak (Chief Marketing Officer @ Astrid & Miyu). Over Sarah’s 12 years with the jewelry brand – growing from Assistant