Building the Brand

In this episode, Bert Copple breaks down the mission and vision statements for Canteen Golf & Billiards. He explains the importance of having and sharing a mission and vision and the impact it can have on your business.

In this episode, Bert Copple talks about the old military saying, "Hurry Up and Wait," and how it is relevant for business management today. He also looks at studies on procrastination and the four things he is doing to overcome irrational and dysfunction delays in building out his new business.

In this episode, Bert discusses the importance of good logo design, speaks with internationally renowned color expert, Amy Wax, about selecting colors and how to use the Color911 app, and walks through the steps of getting a trademark for your brand.

In this episode, Bert Copple interviews Paul Hogan from Omaha, NE, the founder of Home Instead Senior Care. What started out as a small home care business grew into the largest home care franchising system in the world over a 25-year period. Paul offers insights into how he built his brand and what it takes to build a brand today. Bert also gives an update on his business, Canteen

In this episode, Bert Copple gives an update on the progress at Canteen Golf & Billiards and then dives into the top ten reasons small businesses fail in the first year after opening.

In this episode, Bert Copple lays out the decision to launch a new business concept and the steps he took to understand the numbers, and how he determined it would work. This is how Canteen Golf & Billiards was born. Follow the journey as the business prepares to launch in the Fall of 2023.