CIM Marketing Podcast

Dec 11 2024 102 ep. 31 mins 48
CIM Marketing Podcast artwork

At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.

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Episode 102: How to gain customers’ trust

Dec 11 2024 33 mins  
This podcast will:• Explore the factors that foster trust with your customers• Show why brands use Christmas to gain trust throughout the year• Reveal the trade secrets of building brand loyalty in your companyFeaturing Alicia Skubick, chief customer officer, Trustpilot.

Episode 101: The new secrets of LinkedIn success

Nov 13 2024 35 mins  
The new secrets of LinkedIn successThis podcast will:Reveal the secrets of LinkedIn’s new algorithm Explore why debate and diversity are key to success Show how to avoid killer blandness in corporate posts

Episode 100: TV isn’t going anywhere – it’s going everywhere

Oct 10 2024 50 mins  
100th Birthday Special: ITV special guest starThis podcast will:Explore how consumer habits in TV viewing are changingShow how ITV has evolved its commercial strategy in a disrupted market Reveal how marketers can leverage TV in their marketing activities

Episode 99: Charity, social marketing and change

Sep 04 2024 38 mins  
International Day of Charity specialThis podcast will:Explore how citizenship is eclipsing consumerism in marketingShow how marketers can engage the public as active partnersReveal the three principles of participatory organisations

Episode 98: Hot holiday reads

Jul 25 2024 39 mins  
CIM summer book clubThis podcast will:• Explore three great books for marketers to read on holiday• Show how marketers can gain insights and ideas from summer reading• Discuss the psychology of marketing and advertising

Episode 97: The truth about AI

Jul 11 2024 36 mins  
Responsible marketing in an AI ageThis podcast will:• Reveal the features and flaws of AI tools • Explore the risks and pitfalls of AI and how to overcome them• Ask how AI will change the roles of marketers*This show was recorded before the UK General Election

Episode 96: Social – not just a pretty Sales

Jun 28 2024 36 mins  
Social media in marketing: 20 years on This podcast will: Reveal why the corporate world struggles to grasp social Explore how to educate the c-suite in successful social strategy Show why authenticity is core to great social content

Episode 95: Snapchat special – brand partnerships for a sporting summer

Jun 13 2024 29 mins  
What makes a great brand partnership?This podcast will:• Reveal the secrets to creating a grand sports brand partnership • Explore the tools that deliver interaction and enhance the fan experience• Outline the challenges of sports partnerships and how to overcome them

Episode 94: Driving digital with the personal touch

May 30 2024 34 mins  
The secrets of digitising human This podcast will:• Disclose the key tips to marketing a traditional business through digital• Explore why retaining personality and humanity is key to great marketing• Reveal how to scoop a CIM Global Marketing Excellence Award

Episode 93: How to become a young leader

May 16 2024 32 mins  
The secrets of starting outThis podcast will:• Reveal the key tips to getting a great start in marketing• Show why marketing courses and qualifications can boost your career • Demonstrate how to overcome the challenges of becoming a marketing leader If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by