Clues for the Clueless Email Marketer

Nov 21 2018 3

Clues for the Clueless Email Marketer Podcast artwork

All of us are clueless at one time or another. Clues for the Clueless Email Marketer is for kitchen table operations with big dreams. Mom and pop shops looking to remain a community staple for years to come. For small business owners wearing multiple hats or the designer or social media manager who got thrown into the mix and are now expected to do email marketing. It’s also for those who feel like they’ve still got something to learn.

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Seize Opportunities for Email Marketing: Holiday Email Marketing & Promos

Nov 21 2018 7 mins

Holidays are an excellent time to seize an opportunity for email marketing. Black Friday and Cyber Monday, Christmas, Channukah, New Years, Valentine's Day and every other holiday give you an excuse to be in your subscribers' inbox. Your competitors will be there and you should be too.

Seize Opportunities for Email Marketing

Nov 20 2018 8 mins

One of the biggest advantages of email marketing is how timely it can be. You can create an email campaign quickly when there is a conversation taking place in the zeitgeist. Listen to learn how you can put this strategy to use!

Understand Your Reports: Track and Learn Subscriber Behavior

Nov 19 2018 6 mins

Your email reports are an insight into the minds of your subscribers. It gives you invaluable information that is many times more honest than if you were to ask them a question. You can take the information from your reports and improve each next email campaign you send.

Understand Your Reports: Unsubscribes and Abuse

Nov 16 2018 7 mins

This sounds like it would be a scary topic, but it's a normal part of the email marketing experience. Learning how to manage unsubscribes and avoid abuse complaints will help you reduce list churn and grow your list more quickly.

Understand Your Reports: Opens By Hour

Nov 15 2018 6 mins

One of the age-old questions with email marketing is "when is the best time to send an email?" Your email reports can help you with this information. You can see when your subscribers are opening your email campaigns.

Understand Your Reports: Click-Through Rate

Nov 14 2018 7 mins

Paying attention to what is happening after you hit send is an important part of email marketing. Click-through rate tells you if the content in your email is compelling enough to get them to go to your website and buy something.

Understand Your Reports: Open Rate

Nov 13 2018 7 mins

Your email reports show what is (and isn't) working in your email campaigns. Open rates can show you if your Subject Line and From Name are working, as well as if your content is good.

Free Resources for Feedback: Case Studies, Support Documentation Published By Your ESP

Nov 12 2018 6 mins

These last two topics round out our focus on free resources for feedback. Listen and find out how you can use case studies and support documentation to attain better feedback on your customers and subscribers.

Free Resources for Feedback: Search Engines, eBooks/Manuals/Guides

Nov 09 2018 7 mins

Search engines return the information that they deem most relevant to a query. So, you can find out what the Internet things about your business just by searching for it. Additionally, brands spend a lot of time and resources on creating eBooks, Manuals and Guides. You can turn there to learn what's going on in your space.

Free Resources for Feedback: Video Sharing Communities, Newsletters

Nov 08 2018 8 mins

YouTube is the second largest search engine. So, it's not hard to see why you'd want to go there and other video sharing sites to watch reviews on your company and other related videos. Newsletters can also be an incredible resource for feedback.