Content Alchemy

In this episode of Content Alchemy, Shelby Hagerdon and Matt Vojacek delve into the intricacies of thought leadership, focusing on the importance of honesty, transparency, and relationship building in content creation. They discuss Matt's 10-week series documenting the growth of Made By Things, exploring the challenges and insights gained from sharing personal stories and experienc

In this episode, Matt is joined by Jess Fogal from Provide at Content Adventure in Columbus, OH. They discuss the evolution of Provide, a fintech company, and its marketing strategies, particularly focusing on the challenges of targeting diverse audiences. They highlight the importance of emotional storytelling and the effectiveness of podcasting as a content marketing tool. Jess s

Shelby and Matt discuss the importance of community engagement in content creation, the challenges of data collection, and the dynamics of sales funnels in marketing by exploring data they've collected through their in-person events, Content Adventures.

Happy Valentine's Day! Shelby and Matt were joined by resident Made By Things artists, Melissa Johnson and Colin van't Veld for a fun co-worker version of the Newlywed Game (all themed around content marketing and the artist's perspective, of course). This is a fun episode you can't miss and will give you a better insight into the internal studio's view on branded content.

In this conversation with Matt and Shelby, David Peregrina shares his journey as a designer and creative director, emphasizing the importance of creating belonging through design. He discusses his experiences in the nonprofit sector, the challenges of working with limited resources, and the significance of storytelling in connecting with communities. David also highlights the role

It's a new year! So, Shelby and Matt are spending this episode reflecting on their journey through the podcast, discussing the lessons learned about the value of creative work, the impact of AI, and the importance of building trust within teams. With 11 episodes so far, there's already a lot to discuss!

Rick Preston shares his journey through the video production industry with Shelby and Matt, discussing his experiences from film school to his current role as Head of Creative Services at Global Payments. He emphasizes the importance of embracing opportunities, the transition from a technical to a strategic mindset, and the role of AI in the creative process. Rick also highlights t

Shelby and Matt are joined by Dilara Casey, who shares her extensive journey in marketing, discussing the evolution of the field, the importance of creativity and strategy, and the impact of AI. She emphasizes the need for aspiring marketers to find their niche and the significance of mid-career transitions. Dilara also reflects on her personal experiences, including her battle wit

Shelby and Matt are joined by Mariah Bliss, Director of Content Marketing at Travelers, as she shares her journey in content marketing, discussing the differences between content marketing and traditional marketing, the importance of thought leadership, and the role of AI in the content creation process. She emphasizes the need for genuine connections and relationship management wi

Shelby and Matt are joined by Harvey J. Austin as he shares his journey from news to healthcare advertising, emphasizing the importance of diversity and authentic voices in marketing. He discusses the challenges faced by people of color in the industry and the need for empathy and trust in healthcare communications.