Content That Moves - The Brand Storytelling Podcast

Dec 16 2024 39 ep. 28 mins 12

As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction & Brand Storytelling present Content That Moves for brand marketers and communications professionals to learn from the most innovative minds in branded entertainment how to create content that reveals brand purpose and deepens brand meaning. Hosted by Emmy and James Beard award-winning filmmaker & brand storytelling strategist Jesse Roesler.

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Ep 39: How Southwest Airlines Turns Brand Values into Stories

Dec 16 2024 18 mins

Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an in

Ep 38: Character is King for Brand Films

Dec 10 2024 30 mins

Michael Sternoff, Principal Creative Director at Amazon’s Project Kuiper does a deep dive into the art of authentic brand storytelling. He discusses the hero’s journey, the power of spotlighting real people over celebrities, and how brands can take a supporting role in stories that resonate.

Ep 37: The LA Times’ Strategy for Impactful Branded Content

Nov 11 2024 27 mins

Discover how the LA Times is redefining branded content with emotional impact at the core. Kristen Berke, Vice President of National Advertising and Branded Content, shares how her team blends editorial storytelling with platform-specific strategies to create engaging narratives. From Oscar-winning short documentaries to innovative brand collaborations, they are proving the power o

Ep 36: Northwell Studios: Inside the Revolution in Healthcare Storytelling

Nov 01 2024 41 mins

Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer at Northwell Health reveals a powerful lesson in how Northwell’s innovative partnership model that puts purpose before profit is reshaping the future of their branded content. By offering filmmakers unprecedented access to their hospitals and healthcare teams, Northwell has elevated their brand while

Ep 35: So you think you want your brand film on Netflix?

Oct 27 2024 29 mins

Marcus Peterzell, CEO of Passion Point Collective, and Brian Newman, founder of Sub-Genre are two of the branded documentary space’s foremost experts on distribution and funding. While many clients come to them with the dream of getting their brand film on Netflix or other large streamers, Marcus & Brian break down why that dream may not be right for everyone. They detail how to

Ep 34: Why Huckberry Took "A Big Swing" with an Episodic Travel Show

Aug 07 2024 34 mins

Chief Brand Officer Ben O’Meara and Senior Manager of Strategic Media Partnerships Jeremy Berres Paul from men’s lifestyle retailer Huckberry discuss the creation and distribution of their episodic travel show “Dirt,” and why they chose to invest in such a high quality format.

Ep 33: How Marriott Creates Original Series’ Worthy of Major Streaming Platforms

Jul 31 2024 25 mins

Vice President of Content Marketing at Marriott International Annie Granatstein discusses how the hospitality brand develops and distributes multiple original travel series worthy of distribution on major streaming platforms like Amazon Prime and how they support this "hero" content with a 360-degree marketing plan.

Ep 32: How Wine Enthusiast Attracts A Specialized Audience With A Niche Podcast

Jul 23 2024 37 mins

Vice President of Content at Wine Enthusiast Dara Kapoor discusses the opportunities presented by merging the retail and media sides of the brand and how they’ve recently utilized the popular genre of the narrative crime podcast to create a niche show called "Vinfamous" that’s growing their reach.

Ep 31: How Backcountry Builds Coalitions to Fund & Distribute Brand Films

Jul 16 2024 25 mins

Senior Brand Marketing Manager of Backcountry, Elise Day shares a behind the scenes look at the making of their film series "Venture Beyond" and why it can be beneficial to build partnships with other brands and foundations that can help with funding, distribution and reach of top-tier storytelling content.

Ep 30: Live from Sundance 2024 with the Brand Storytelling Selection Committee

Jan 25 2024 31 mins

The Brand Storytelling Selection Committee Members discuss what we took away from viewing submissions across, film, series and podcast for this year’s festival - live on-stage in Park City at Brand Storytelling 2024. We highlight best practices alongside disruptive innovation within strategy, production and distribution of content as we reflect on the opportunity to have a finger