Convenience Marketing Group with Tim Lazor

Is putting a radio station YOU OPERATE inside your convenience store a good idea?Is operating a radio station and selling RMN ads on it in your "retail wheelhouse?"Prove it to me.What do your customers say about this?You didn't ask them....? Uh oh.Notes:So here's the one question of the day for the convenience store CEOs and owners. The question is this: retail media networks, what

YOUTUBE https://www.youtube.com/watch?v=KNAm9Xn7U3AIn 1517 Martin Luther was so disgruntled with the Church that he wrote and nailed 95 proclamations of reform to the church door in Germany. He was eventually excommunicated by the Pope for heresy.While I don't think the Pope will view my 25 Convenience Store Marketing Proclamations with such disdain, they might make some retailers

Learn the secrets and tactics to creating, positioning and marketing convenience store food programs that are different, unique, drive foot traffic and deliver high profits. These are the retail marketing tactics I developed for retailers like Sheetz, Uni Marts, and others.You Tube link https://www.youtube.com/watch?v=uKxvD0kYphIhttp://conveniencemarketing.net/

Content from my upcoming book: The Perfect StormHow I Reinvented Convenience Store Marketing At Sheetzby Tim LazorYouTube: https://www.youtube.com/watch?v=hphbBVHw0C8&t=14sPrinciple 1. Decide On—Then Protect --Your ‘Proactive’ Marketing MindsetOnly you can do this. You must decide to always have a proactive marketing-first mindset, then protect your decision from the forc

In this episode, Convenience Marketing Group President Tim Lazor interviews Luke Maurer. Luke is CEO of Digital Marketing firm Ad Giraffe AND owner of BJ Maurer Ford Dealership. He brings a 1-2 marketing punch and perspective to the C-Store Industry when he discusses:The essential, but sometimes taken-for-granted role cars play in the convenience industry (How else do most customer

SHOW NOTES: How Your Retail Marketing Should Be Driving Sales… Step #1Uncover The New Value Your Company Creates.You might be surprisedNot features and benefits, old school.Situations.Value feels like something specificAround a problem define it.Specific and innovative program of solutions that make problem go away Step #2 Then, Creatively Differentiate That Value. HOW?Look at yo

How To Create C-Store Point-Of-Sale Campaigns That Crush It & Grow Sales In 9 Steps. The Three FOUNDATIONAL Questions 1. What do you believe about your convenience stores that make them unique and different from competitors? And what is your specific point of view about the convenience store industry and its customers today? 2. What is the new value you are creating for custome

17 Reasons You Don’t Use Marketing To Grow Your Convenience Store Sales & Customer Counts. (All Are Mistakes)1. You don’t know how to begin.2. You don’t understand modern retail marketing concepts and tactics.3. You don’t want to.4. You don’t think it’s needed.5. You think it’s a waste of money.6. You think it’s an expense.7. You think it cannot be measured. ROI

10 Questions with Tim Lazor, President of The Convenience Marketing GroupTim Lazor, along with host Joan Zaczyk, discuss the value of a creating a Podcast focussed on marketing in the convenience industry. They cover the need for Retailers, Distributors and Suppliers to differentiate their companies, products and services, and how this can grow sales and margins.Tim answers these q

The Coronavirus Crisis Continues...New protocols are being implemented by states...And it's wreaking havoc on convenience stores, convenience distributors and suppliers/manufacturers supplying the channel.It's also reconfiguring the industry and how it operates.Employees are concerned. Convenience Stores are at risk of closing if an employee tests positive. And Distributors are wor