Core Insights: Strategy

Jul 11 2024 26 ep. 29 mins 12

Core Insights: Strategy Podcast artwork

After the success of 'Leading Through COVID-19' and the dedicated channel to Behavioural Science Warwick Business School's Core Insights editorial team bring expert advice and knowhow on Strategy to help businesses and organisations. Bringing you the leading academics from Warwick Business School, this podcast series will reveal the latest research and thinking from world-class Professors detailing how Apple do strategy, how to exploit luck, the new open strategy vogue and more.

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Creating a legacy for major cultural events

Jul 11 2024 26 mins

Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently l

Four ways to stop knowledge leaking in an R&D partnership

Apr 20 2021 28 mins

Core Insights host Trevor Barnes talks to Jeff Reuer, Distinguished Research Environment Professor at Warwick Business School and the Guggenheim Endowed Chair and Professor of Strategy and Entrepreneurship at the University of Colorado. Professor Reuer explains how R&D partnerships are both necessary and can be done without either company exposing their trade secrets to each ot

The competency trap and how companies can avoid it

Apr 13 2021 30 mins

Companies have been falling victim to the competency trap for many years, most notably Kodak, which failed to anticipate the switch to digital cameras in time and disappeared from our lives. Jerker Denrell, Professor of Behavioural Science, explains to Core Insights host Trevor Barnes just what the competency trap is and how firms can avoid it, detailing the mindset and steps neede

The Visuals Strategy Framework – a tool to bring strategy to life

Mar 31 2021 25 mins

Research by Sotirios Paroutis, Professor of Strategic Management, has found the much-derided PowerPoint is in fact a vital tool in the development of strategy, giving meaning and understanding to the abstract ideas contained in many company's vision. Professor Paroutis tells Core Insights host Trevor Barnes how his Visuals Strategy Framework can help those building a strategy to ma

Open strategy: why it is growing in popularity and how to do it

Mar 23 2021 31 mins

Strategy is moving out of the C-suite. More and more companies are involving not just their executives, but employees on the shopfloor and even stakeholders outside of the firm to devise their strategy. Christina Wawarta, Associate Fellow at Warwick Business School and Senior Manager Corporate Strategy at Europe's biggest home appliances manufacturer BSH, explains how open strategy

How your company should fight back if it has been hit by disruptive innovation

Mar 18 2021 29 mins

Over nine years Sotirios Paroutis and Luciano Oviedo were able to go behind the scenes at Cisco and see how the company reacted to the emergence of Amazon Web Services' cloud platform that disrupted its established business model. Cisco was able to come back and Core Insights host Trevor Barnes interviews the pair to find out the five lessons they learned through their research tha

The four principles to build long-term survival for a company

Mar 08 2021 30 mins

Christian Stadler, Professor of Strategic Management, has spent many years studying Europe's century-old firms. Listen to this podcast with Core Insights host Trevor Barnes to discover what he learned about building enduring success and the common themes that has seen companies like Shell, Allianz, Siemens and Legal & General prosper for so long. Professor Stadler details the f

How to exploit luck to gain a competitive advantage

Mar 01 2021 29 mins

Does luck play a part in business? According to Chengwei Liu's research it plays a huge part, with good luck largely underestimated by managers and bad luck overestimated. Listen to the Associate Professor of Strategy and Behavioural Science tell Core Insights host Trevor Barnes how luck and people's ignorance of it can be used to build a strategy to beat your rivals. Read more on

Janus Strategy – the strategy that drove Apple to the top

Feb 22 2021 35 mins

Named after the Roman God Janus, who could survey two or more directions simultaneously, in this episode Loizos Heracleous explains how Janus Strategy is the route to success for today's top companies. The Professor of Strategy explains to Core Insights host Trevor Barnes how Janus Strategy sees companies adopt two seemingly contradictory objectives to take a competitive advantage

How to transform a corporation through mergers and acquisitions

Feb 16 2021 29 mins

In 1999 Dow Chemical decided to embark on one of the most ambitious transformations in US corporate history. It decided to pivot from low-margin chemicals into high-margin speciality chemicals and embarked on the acquisition of 138 companies, enter 122 joint ventures and unravel 156 divestitures. Koen Heimeriks, Professor of Strategy, has studied the journey and reveals to Core Ins