Creative Juice

Oct 29 2024 100 ep. 35 mins 65
Creative Juice Podcast artwork

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

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EP346: A Crash Course In Email Marketing for Musicians

Oct 29 2024 30 mins  
Scan your inbox for emails from your favorite artists and you'll probably find "newsletters" packed with too much content, graphics, and calls to action. Artists often miss out on the power of email marketing, but a new platform won't solve the problem... In this episode of Creative Juice, Jack and Circa break down the biggest email marketing levers you can pull to make your emai

EP345: How To Actually Start Selling To Your Fans Online

Oct 22 2024 37 mins  
Think setting up an online store, getting merch, and running ads is all it takes to start selling to your fans? Think again. Marketing and e-commerce is an art itself... In this episode of Creative Juice, Jack and Circa dive deep into the fundamentals of digital marketing and e-commerce to help you sell more to your fans online! Learn about the customer journey of your fans, how

EP344: Planning Your Black Friday Music Strategy

Oct 15 2024 34 mins  
Black Friday 2024 is on the horizon, and it's shaping up to be another huge opportunity for artists ready to amplify their sales... In this episode of Creative Juice, Jack and Circa dive into Black Friday sales strategies for artists of all sizes! Learn why Black Friday 2024 is set to be bigger than ever, how holiday promotions can effectively pull sales forward, and why customer

EP343: Relationship Building, Dealmaking, and Negotiation in Your Music Career

Oct 08 2024 46 mins  
In the music industry, getting a great deal isn't just about negotiating what you want -- it’s also about building relationships! In this episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, Director of Communications at Too Lost, to dive deeper into dealmaking and relationship-building in the music industry! Learn about negotiation as a crucial sk

EP342: The Art of Negotiation In The Music Industry

Oct 01 2024 38 mins  
Ever wondered how some artists manage to land amazing deals with labels, managers, and partners while others get stuck in nightmare scenarios? It's all about understanding the art of negotiation... In this episode of Creative Juice, Jack and Circa dive into how artists can avoid bad deals and negotiate better ones in the music industry! Learn about navigating contract legalese, ide

EP341: Using Viral Giveaways To Grow Your Fan Base

Sep 24 2024 27 mins  
Ever thought about using giveaways to build up your fan base? If you've watched other contests and giveaways that artists run online, you'll see it's just about giving something away... In this episode of Creative Juice, Jack and Circa unpack how to use viral giveaways to massively grow your audience! Learn how to select the perfect prizes that pull in your fans, amplify the virali

EP340: How To Tame YOur Wildest Music Marketing Ideas

Sep 17 2024 28 mins  
Got a head full of wild marketing ideas but not sure which ones will actually work? Creativity can be a double-edged sword in music marketing - it can lead to brilliant campaigns in the best case but also can bring NO results in the worst case... In this episode of Creative Juice, Jack and Circa explore how to tap into your creativity without letting your marketing efforts go off

EP339: What We Learned From Our Biggest Music Marketing Case Studies

Sep 10 2024 37 mins  
For artists and their teams that are planning launches, tours, marketing services, merch, and EVERYTHING else that fits into a music career, there's a lot to figure out! Here are a few helpful stories to clear the path... In this episode of Creative Juice, Jack and Circa share stories and lessons learned from our biggest case studies from our music marketing agency IndieX! Learn

EP338: Understanding The Pace of Your Audience Growth

Sep 03 2024 32 mins  
Using paid ads is a powerful way to market your music online but the results aren't ever black and white and it's not as simple as turning on a campaign and "growing a fan base in your sleep"... In this episode of Creative Juice, Jack and Circa discuss how to analyze your advertising efforts and growth so that you understand the pace of your audience growth! Learn about the goals

EP337: The Long Game And The Road To Profitability As An Artist

Aug 27 2024 27 mins  
The journey to profitability for artists and bands can feel more like a marathon than a sprint and marketing is not a silver bullet...but many artists expect marketing to perform miracles! In this episode of Creative Juice, Jack and Circa discuss how marketing fits into a music career with a measured, realistic approach and explore the blend of making art and making a living! Lea