Creator Upload

Mar 07 2025 240 ep. 32 mins 72

Creator Upload Podcast artwork

Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

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YouTube is Going Premium. Can Creators Adjust?

Mar 07 2025 29 mins

Josh rediscovers crochet and Lauren teases SXSW. Meanwhile, YouTube is leaning harder than ever into its premium era, and creators are scrambling to polish their content offerings to match.

MrBeast Worth 5 Billion, Alex Dumps Alix, and Crime Junkie Cashes In

Feb 28 2025 35 mins

Lauren and Josh are finally back in the studio together, just in time for MrBeast to claim his business should be valued at $5 billion. Elsewhere, Alex Cooper dumps Alix Earle as the latter leaves Unwell, YouTube takes over the podcast crown, and Crime Junkie cashes in (though with over $40 million of annual profit...why?). All that, plus Reels might go standalone. Lots to cover!

True Crime, Fake Content? Plus NikeSKIMS and the Creator Brand Landscape, feat. Billy Parks of Slow Ventures

Feb 21 2025 35 mins

This week, Josh welcomes special guest cohost Billy Parks. Billy is a Venture Partner at Slow Ventures, which recently announced a $60 million fund for creators. On the show, we discuss the landscape of creator brands through the investor lens -- and also take a look at some headlines for the week, including the NikeSKIMS announcement and a peculiar case of true crime, fake content

YouTube 20 Years Later, feat. Jamie Gutfreund

Feb 14 2025 41 mins

This week, Lauren is joined by special cohost Jamie Gutfreund (Forbes; Creator Vision) to look back at 20 years of YouTube through the lens of their 2025 letter from CEO Neal Mohan. Then: Netflix pursues podcasters, Poppi tarte-d at the Super Bowl, and Buzzfeed invests in hopecore via a new social media platform.

Josh and Lauren Visit SoCom 2025

Feb 07 2025 27 mins

It’s a rare occurrence that Josh and Lauren are in the same place — BUT, they come together today during SoCom 2025 to hit us with all the hot creator economy goss. Headlines include: YouTube’s Community push and creators at the Super Bowl. Hike!

Meta's Creator War Chest, NFL Access for Legends, and Trump Creator Credentials

Jan 31 2025 28 mins

Josh and Lauren are back in the studio! Major news for today: Meta is balling out on creators (again), the NFL is giving more content access to its legends, and Trump-favoring creators will now have a path to gain White House credentials.

TikTok Gets a Lifeline, feat. Kaya Yurieff

Jan 24 2025 39 mins

This week, Josh is joined by special cohost Kaya Yurieff. Kaya is Team Leader for the Creator Economy beat at The Information, and originally scooped the news that TikTok would be shutting down ahead of its supposed ban. Now that the ban has been delayed for 75 days, Kaya joins the show to talk about what happens now.

The Final Hours of TikTok?

Jan 17 2025 31 mins

We welcome Lauren back to the studio for the closing days of social media's most impactful app of the last 10 years. TikTok is set to shut down on Sunday January 19, and we're here to discuss it. Plus: the tech elite are cozying to Trump's ways, and Ms. Rachel's empire grows.

Meta Rolls Back Fact Checking and David Dobrik Returns, feat. Adam Conner

Jan 10 2025 33 mins

Today Josh is joined by temporary co-host Adam Conner (long-time producer of Creator Upload). We kick off 2025 with a few major headlines about ad networks rising to compete with YouTube and big fact check changes at Meta...oh, and by the way, a huge YouTube star has returned. New year, same us!

Socials Go Supreme, Creators Consent, and our 2025 Creator Economy Predictions

Dec 20 2024 34 mins

In our 2024 finale episode, Josh and Lauren give us some long shots on what's likely to arise in the creator economy for 2025. Also, we chat about TikTok's case getting picked up by the Supreme Court, monetization on Twitch vs YouTube, and creators now having the ability to consent to AI usage of their content. Happy birthday to our co-hosts!!