Cybersecurity Unplugged

May 07 2024 104 ep. 28 mins 25

Cybersecurity Unplugged Podcast artwork

As breaches abound and cybercriminals up the ante, it’s more critical than ever that you stay plugged in to how the threat landscape is evolving. At Cybersecurity Unplugged we dive deep into the issues that matter. Guided by CyberTheory’s director, Steve King, we have candid conversations with experts on the frontlines of the cyber battlefield.

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The Art of Trade Show Excellence: Planning, Presence, and Follow-Up

May 07 2024 29 mins

Featuring Jennifer Baker-Johnson, Director of Commercial Marketing - Network & Cybersecurity Services at Rockwell Automation.

Survey Says! Utilizing Survey Data to Support Cybersecurity Marketing Programs

Apr 03 2024 25 mins

Kristine DePippo, Head of B2B Product Marketing: Security, Verizon, is at the helm of orchestrating Verizon Security's B2B strategy and pioneering its data report advancements.

Generative AI's Role in Cybersecurity Data Analysis

Feb 22 2024 29 mins

To help us unpack it all we’ve invited Wade Baker, Co-Founder of Cyentia Institute – a leading firm focused on cybersecurity data-driven research.

Lost in the Inbox: The Cybersecurity PR Epidemic Part 2

Dec 12 2023 24 mins

This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox

Lost in the Inbox: The Cybersecurity PR Epidemic Part 1

Dec 05 2023 25 mins

This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox.

Generative AI’s Impact on Cybersecurity Marketers

Oct 03 2023 43 mins

Dan Verton currently serves as the Director of Content Marketing at Uptycs, taking us through a deep dive into generative AI's role in reshaping cybersecurity marketing.

B2B Cybersecurity Leads: What’s the Best Method for Acquisition?

Sep 19 2023 36 mins

Shaina Lanchin Zarrin is the Head of the Digital Department at the pioneering B2B marketing powerhouse - Xtra-mile, an Israeli-based marketing agency that specializes in lead generation for B2B technology and cybersecurity vendors.

Content Syndication as a Foundational Element of Lead Generation

Aug 22 2023 27 mins

Freya Ward, Global Sales Director for Headley Media, joins us for a deep dive into content syndication as a foundational element of lead generation.

CISO Community Management From the Vendor Perspective

Jul 05 2023 24 mins

This episode of Cybersecurity (Marketing) Unplugged features Dan DeSantis, Director or CISO Advisory in Cisco's Security Organization.

Israeli Cybersecurity Investing...Or Should We Call It Company Building?

Apr 25 2023 19 mins

Bobi Gilburd is the Chief Innovation Officer at Team8. Having served in the IDF's elite unit 8200 as a colonel for over 26 years, Bobi brings extensive cybersecurity knowledge and strategic acumen to his role at Team8. Leading the unit's research and cloud divisions, Bobi developed an innate understanding to the myriad of attack vectors across the global cyber landscape.