Deconstructor of Fun

Nov 18 2024 594 ep. 59 mins 510
Deconstructor of Fun Podcast artwork

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts: Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/ Eric Kress @ekress www.linkedin.com/in/erickress/ Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/ Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/ Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

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Value Optimization, Hybridcasual, and the Impact of AI

Nov 18 2024 66 mins  
HYBRIDCASUAL PLAYBOOK: metahybridcasualplaybook.splashthat.com In this podcast episode, Michail Katkoff hosts Manish Gajria, Director of Product from Meta, and Ryan Davies, Head of Performance Marketing from Kwalee to discuss the current trends in the mobile gaming market, focusing on value optimization, hybrid casual games, and the impact of AI on user acquisition strategies. Th

TWIG #308 Plarium Gets Raided / Take-Two Divests / EA CEO Flirts With Disney

Nov 14 2024 56 mins  
After Kress released the rockets at large VCs last week the crew gets back into heated venture capital discussions exploring the complexities of VC investments in gaming and the shifting landscape of game development and funding. The conversation also touches on the potential leadership changes at EA, the implications of recent acquisitions in the gaming industry, and the performa

LIVE from San Francisco with Special Guest Stars

Nov 11 2024 60 mins  
Jen Donahoe, Laura Taranto, and Eric Kress live from GamesForum San Francisco. 00:00 Introduction and Podcast Overview 01:29 Panelist Intros 05:53 First Topic: Unfiltered Growth and Monetization 12:50 Incentivized Advertising: Past and Present 17:59 Challenges and Future of Incentivized Ads 27:27 Expanding Beyond Gaming: Brand Collaborations 32:15 Exploring Roblox's Integration wi

#307: Pokemon Game Rises, Supercell's IPO Dreams and VC Misdeeds

Nov 07 2024 66 mins  
Eric roleplays as his Old Man Yells at Cloud Halloween costume, sparing no expense at Netflix’s strange announcement and an ugly breakdown of modern venture capital. Laura tells us if Pokemon’s new mobile game looks more like Go or Masters, while Jen gives a eulogy for Space Ape. Phil raves at Call of Duties monster success and asks Nadella to release the Game Pass tapes. 00:26

Winning with Creators: How Gaming’s Marketing Strategy is Evolving

Nov 04 2024 51 mins  
In this episode of Deconstructor of Fun, we dive into the shifting landscape of influencer marketing in the gaming industry, focusing on the emergence and impact of creator programs. Our guests: Patrick "Chief Pat" Carney (Tribe Gaming), Scott Walker (Ninja Kiwi), and Justin Sacks (Nexus.gg) — industry experts and key voices in creator marketing—explore the evolving roles of i

TWIG #306 Is Apple’s Big Move a Trick or a Treat?

Oct 31 2024 72 mins  
It’s Halloween and conference season, so we’re diving into all the latest insights without of course missing a basketball update. In today’s episode, we got Call of Duty’s continued dominance, Battlefield’s woes, Apple’s App Store for gaming, China’s rise in 4x games, and Barbie’s design mismatch. Dive in for all things gaming, snark included! Hosts: Jen Donahoe,

Shooting for Success: Navigating the Ultra Competitive Shooter Genre

Oct 28 2024 59 mins  
In this deep dive discussion, Adam Telfer, Chris Sides, Phillip Black, and Davan Brannan explore the current state of the PC and console shooter genre, analyzing player engagement trends, the impact of COVID-19, and the struggles of new game entrants in a saturated market. They discuss the decline in player numbers for popular titles, the challenges of maintaining engagement, and t

TWIG #305 Music Stops at Netflix Games as Hell's Bells Ring for AA Games

Oct 25 2024 76 mins  
Arguably the most fun newsletter for games industry professionals: www.deconstructoroffun.com/subscribe --- This episode of This Week in Games covers major shifts in gaming, as Netflix shutting down its AAA studio, TikTok’s LiveOps program, and the rise of influencer marketing and Supercell’s all-hands-on-deck approach to save Squad Busters. The episode also addresses the perce

Beyond the Wall: Peter Levin on Transmedia Trends, the Future of Global Gaming and Finland’s Gaming Legacy

Oct 21 2024 72 mins  
On his 55th visit to beyond the Wall (aka. Finland) Peter Levin of Griffin Gaming Partners delves into the influence of Finland's gaming scene, the global success of companies like Supercell, and the legacy of titles such as Angry Birds and Habbo Hotel. We discuss the impact of technology, transmedia trends, and how non-endemic players like Netflix are entering the gaming space.

TWIG #304 Supercell's Marketing Shakes Up while Web3 Shoots Back!

Oct 18 2024 58 mins  
In this episode of TWIG (This Week in Games), the team dives into recent gaming industry news, starting with Google’s Play and Xbox announcements, followed by the Game Freak data breach and Xbox developments. 'They discuss Supercell’s mysterious Project Rise, the rumored Destiny Rising mobile game, and blockchain gaming with Off the Grid. The episode also highlights Azra Games