Demythifying Brand

Forbes calls 2024 the year to build your personal brand. On this last episode of Season 1, we talk about navigating, and growing, your personal brand within your work environment. Whether you eventually want to strike off on your own or plan to stay full-time at a company, having a strong personal brand can help you get noticed, promoted, and attract connections and opportunities t

We're continuing our conversation on life changes with Brenda Beckedorf, ecosystem builder, leader, and strategist, and CEO of the recently-launched Society Five.0. On this episode, we explore loss, resiliency, career change and self discovery. Whatever your life change is, it’s bound to have an impact on you— and your brand.

We all go through changes, whether it’s moving to a new city, changing careers, getting married, getting divorced, having a child, or losing a loved one. Whatever the change is, it’s bound to have an impact on you— and your brand. There’s a lot of talk about change management for organizations, but what about your own personal change management? When something rocks your wo

The more you put yourself out there, the more people will have opinions. While you do need to accept feedback, how do you decide when it's time to accept feedback, or when it's time to refuse delivery. Lynette and Sheri are back to talk about post-it people vs. crabs, and how to maintain a possibility mindset and not join the freak out. We'll share some of our own stories, challeng

So you're putting yourself out there now and wow, it's uncomfortable. It's a bit like wearing new shoes, only this time you're not going to let a couple of blisters prevent you from rocking them! How do you stand there, exposed to the world, with confidence? On Episode 9, we learn from AnnLisa Jensen—community leader, conservationist, and the first Indigenous councillor for Parkl

If the words, "public speaking" strike fear into your soul, you’re not alone. Some seem like born performers, while others would rather walk past the spotlight. Regardless of which camp you fit in, being able to speak effectively at meetings, webinars, conferences, presentations, and family reunions, is integral to building a strong personal brand. We talk to communications and b

Networking is more than handing out business cards—it's an opportunity to build a community of supporters who help you think differently and achieve your goals. That doesn't just happen at cocktail parties, it happens at work, on boards, during a community volunteer event, and at your kids' soccer games. Research tells us that people form first impressions within 5-7 seconds of m

The internet is a scary place (let alone the metaverse!), but it’s the first place employers, investors and general looky-loos go for information. That's why it's important that your online presence reflects the personal brand you are building and communicating. In this episode, Lynette sits down with Sheri and special guest, founder, and influencer marketing guru, Jingjing Zheng

What do gluten attacks, figure skating, and General Patton have in common? They've all helped us conquer fear in some way. On this week's episode, hosts Lynette and Sheri talk about how to flex your courage muscle, unlearn what others have made you believe, and boldly put yourself out there for the world to see.

What’s your elevator pitch? When you’re introducing yourself to someone, what do you say in those 30-60 seconds? Is it memorable or forgettable? Most people simply state their job and rank (recite their resume)...yawn. Your brand statement (aka elevator pitch) needs to be compelling, relevant, differentiate you from others and, most importantly, memorable. On this episode we ho