Dropping Some Branding Knowledge | Resound Creative Blog

Dec 20 2023 46 ep. 7 mins 1

Dropping Some Branding Knowledge | Resound Creative Blog Podcast artwork

Semi-weekly thoughts on branding, marketing, and business strategy from the leadership of Arizona's premiere B2B brand agency: Resound. Join Mike Jones, Chris Stadler, and Sam Pagel as they work through key branding concepts like values, personality, and story as well as how to build a leading business-to-business brand using digital marketing and creative like video, websites, social media, and email.

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Exposing Accounting Stereotypes with the Remarkabrand Index

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Accounting firms are all the same, right? Nerdy, dad-joke-telling professionals who drive sensible cars and wear beige suits to work every day. Unless they’re feeling saucy, in which case they throw caution to the wind and go with the branded polo. Of course, these accounting stereotypes come straight from the ’90s and, more recently, Parks and Rec. But the industry isn’t e

Internal Branding: The Power behind Your Brand

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Every brand gets its power from connecting with people and delivering on its promises. And that starts with internal branding. I’m taking inspiration from a conversation I had with David and Sam, where we emphasize internal branding: taking an internal focus before taking your brand identity to the world. We’ll explore why internal branding should be your first focus, the pit

B2B Brand Merger: Lead Your Firm through the M&A Process

Aug 16 2023 13 mins

Mergers and acquisitions can ruin a B2B brand. Even the best-intentioned M&A can take a toll on a brand when rushed decisions lead to a lack of coordination in the culture and a timid approach to the market. I had a conversation with Jaimi Koechel who’s a veteran of both a firm rebrand and a B2B brand merger about how to execute a merger well, from a branding perspective. ht

What Every Accounting Firm Should Know About Branding

Jul 19 2023 7 mins

Accounting firm rebrands hardly ever happen in perfect conditions. But it's those challenges that grow us into leaders who can push through and win. For example, in my Remarkabrand podcast conversation with former client Jaimi Koechel—an award-winning marketing director with deep experience in accounting firms—we covered accounting firm branding, rebranding during transitions,

Write a Book Using Your Content Strategy, Part II

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If you know so much about it, why don’t you write a book? Imagine being able to say: “Yeah, I did that... and here it is.” Mic drop. Here, in part II of taking your brand anthem to a thoughtful, well-developed book that demonstrates your expertise, I’m making the argument that every firm (including yours) should chase that feeling. Building on last month, when I made

Write a Book Using Your Content Strategy, Part I

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As we all know, there’s more than one way to get your firm’s brand out into the world. Traditional content strategy with a website, ad campaigns, articles, social media, and a skillfully edited brand video is increasingly common—and not necessarily ineffective. If it’s done well and authentically, not by a long shot. Trust me, you don’t have to go super-outlandish with

Capture Your Brand Anthem with Video

Mar 15 2023 7 mins

“Do you have videos? Videos are the best! Oh you’ve got to have videos,” … said every SEO and marketing guy ever. For the most part, and in a world that’s increasingly defined by phone screens, video uploads, and short, watchable content, I’m on board with that. Of course, I’m not talking about tapping your inner Hollywood director and going wildly off color—if

Build Your Brand Anthem from Story

Feb 15 2023 7 mins

When you think of the American National Anthem, what comes to mind? Is it the melody? Or the first lines that many of us sang in grade school, or before a baseball game with thousands of people? ‘Oh say, can you seeee…by the dawn’s early light.’ If you’re more pedantic, you might think of more lyrics and the imagery of the ‘bombs bursting in air.’ Or if you’re i

Why Your Brand’s Location Still Matters

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More than ever, everyone works, meets, and shops online. It’s no surprise that companies which previously insisted on a brick and mortar location for their workers are now almost completely remote. But regardless of that steadily encroaching fact, your brand’s geographic, physical location still matters. In fact, and for a few primary reasons, I’m going to spend this mont

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Here’s a riddle…although if you’ve been reading or listening recently, it’s more of a review question. What do slick, wildly successful brands like Salesforce, Nike, and Apple have in common with England’s historic royal families? Aside from hype, hefty name recognition, sky-high valuations that might compare to the Windsor family’s personal fortune, what’s the comm