Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Nov 12 2024 39 ep. 30 mins 23
Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies Podcast artwork

Welcome to Earning by Design, the podcast that helps you turn your passion for graphic design into a profitable freelance business. I'm Lauren Gonzalez, and 8 years ago, I left my job as an in-house graphic designer to start my own design business. But the journey wasn't always smooth sailing. I faced challenges with finding clients, pricing projects, and achieving consistency in my income. After a lot of trial and error, I discovered the strategies and insights that helped me build a successful six-figure design business from scratch. A business that lets me work on my own schedule, spend more time with my family and only design for clients that excite me and pay me well.In this podcast, I'll be sharing those hard-earned insights and actionable strategies with you. Whether you are new to freelancing or are looking to grow your freelance design business to live life on your own terms, then this podcast is for you. Join me as we dive in and discover how you can turn your passion for design into a profitable and fulfilling freelance business. 

My website: https://4thecreatives.com

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Ep. 39: How to Avoid Brand Identity Design Mistakes and Impress Your Clients

Nov 12 2024 24 mins  
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive into some of the most common mistakes designers make when creating brand identities—and why avoiding these pitfalls is essential for delivering effective, professional work to clients. Brand identity is powerful when done right, but small errors can quickly undermine your desig

Ep. 38: To Discount or Not to Discount? Pricing Strategies for New Designers

Nov 05 2024 12 mins  
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I tackle a question that many new designers wrestle with: Should you charge full price when you’re just starting out, or should you offer discounts (or even freebies) to get your foot in the door? It’s a tricky balance, especially when you’re eager to build your client base and es

Ep. 37: The Essential Difference: Brand Identity vs. Brand Strategy for Designers

Oct 29 2024 18 mins  
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I explore a critical distinction that can elevate your work as a designer: the difference between brand identity and brand strategy. While both are essential to building a strong brand, they serve distinct roles, and understanding each can make you a more valuable partner to your client

Ep. 36: How to Deal with Problematic Client Red Flags

Oct 08 2024 26 mins  
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I explore one of the most difficult but important aspects of running a design business—dealing with problematic clients and identifying red flags early on. As designers, we all encounter challenging clients, but with the right approach, you can protect your sanity, your creativity, an

Ep. 35: Building a Standout Portfolio that Attracts Clients

Oct 01 2024 25 mins  
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive deep into one of the most crucial yet challenging aspects of a designer’s career—creating a portfolio. A portfolio is much more than just a collection of work; it’s a vital marketing tool that communicates your skills, expertise, and value to potential clients.Key takeaways

Ep. 34: Overcoming Challenges in Creative Entrepreneurship with Lindsay Faller

Sep 24 2024 33 mins  
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I welcome Lindsay Faller, a seasoned business strategist with over 20 years of experience helping creative entrepreneurs build successful and profitable businesses. Lindsay shares her unique approach to balancing creativity with business strategy, emphasizing the importance of protectin

Ep. 33: Stand Out on LinkedIn: Social Selling for Designers with Michelle J Raymond

Aug 27 2024 46 mins  
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, we delve into the power of social selling on LinkedIn, featuring insights from LinkedIn growth strategist, Michelle J Raymond. Whether you're a designer just starting out on LinkedIn or a seasoned professional looking to refine your approach, this episode is packed with actionable advic

Ep. 32: Work Smarter, Live Better: Achieving Balance in Your Design Career

Aug 20 2024 19 mins  
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, we tackle the challenging topic of work-life balance for designers, with insights drawn from my own experiences of running a design business while managing the demands of life. Whether you're in the early stages of your career or an established professional feeling overwhelmed, this epi

Ep 31: How to Use LinkedIn to Get Graphic Design Clients with Louise Brogan

Aug 13 2024 39 mins  
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, we dive deep into the world of LinkedIn with special guest Louise Brogan, a LinkedIn B2B video and content marketing specialist. Louise shares her expertise on how to leverage LinkedIn to grow your design business, attract ideal clients, and build meaningful professional relationships.T

Ep. 30: Boost Your Design Income with These Five Practical Strategies

Jul 30 2024 19 mins  
Text us your questions, and we'll address them in the show!Welcome to episode 30 of the Earning by Design podcast! In this special milestone episode, we dive into five practical and achievable strategies to increase your monthly income without starting a new business or overhauling your current workflow. With the economy's ever-changing landscape, these ideas are designed to be wit