Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry

Dec 04 2024 91 ep. 28 mins 29
Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry Podcast artwork

Eat. Drink. Social. is a podcast about social media marketing in the food and beverage industry and the people behind the posts.

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:91 @apartment_bartender (part 2)

Dec 04 2024 28 mins  
Its been four years since we sat down with Elliott Clark of @apartment_bartender and so much has changed. He’s a full-on family man, an author and a content creator that has moved into a “studio” bartender. We hear how his content has shifted, how he avoids burnout as a creator and how he balances it all.

90: @johnnydrinks_

Nov 11 2024 29 mins  
We sit down with Johnny Drinks - a father & son duo bonding over cocktails and sharing their relationship with the world. When their first cocktail video took off there was no looking back. With merch and a loyal following, they've seen success talking drinks and life on TikTok, YouTube and Instagram.

:89 @cocktailsbyc

Sep 09 2024 27 mins  
From Craig’s List to Bar Rescue and his own spirits brand, Carlos Ruiz of @cocktailsbyc has had a wild journey in the hospitality world. We talk cocktails, social media tips and how he created a totally unique liqueur based on his Peruvian heritage.

88: @DrinkwithWayne

Aug 12 2024 38 mins  
From a musician to a chef to a coffee roaster and whiskey enthusiast, Wayne Cafariella (@drinkwithwayne) has many passions. Hear how he tapped into twitch streamers to launch his online coffee business and find out his favorite bourbon brand in this latest episode of Eat. Drink. Social.

87: @bourbonpursuit

Jul 10 2024 32 mins  
From a passion for whiskey to a podcast to a brand, Kenny Coleman of Bourbon Pursuit talks about his journey and the role of marketing in today's crowded bourbon market.

:86 @Newman_Kara

Jun 10 2024 32 mins  
Spirits writer Kara Newman shares her journey as a journalist and an author. We talk about how brands can best interact with media including the right pitches, press trips, social media and affiliate links.

85: @likeablecocktails

Apr 09 2024 28 mins  
Not only does she hold the title of "World's Best Bartender" she's also has created a loyal following on TikTok and Instagram helping cocktail enthusiasts around the world make great tasting drinks. We sit down with Kaitlyn of @likeablecocktails (who also happens to be very likeable herself).

84: @HolyCityHandcraft

Mar 10 2024 29 mins  
One of the OG cocktail creators, Miguel Buencamino of @holycityhandcraft shares what his journey has looked like and gives creators tips on how best to help their page grow.

83: @BitsBitesBlog

Feb 16 2024 24 mins  
Katie Kelly of @bitsbitesblog shares how she’s grown her cocktail page and how Sunday family dinner has inspired new recipes and a passion for food and beverage. We hear her tips for creating mouth-watering cocktail content and talk about her take on beverage trends - enter the martini.

82: @Flaviar_Com

Feb 02 2024 29 mins  
Whether its a whiskey advent calendar or a special bottle you can't find nearby, Flaviar has been offering spirits drinkers a way to taste new brands from the comfort of their home. We talk with Alex Conison, VP of Marketing at Flaviar, on whiskey trends and how the brand leverages affiliate marketing to get the word out about its offerings.