Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry

Feb 10 2025 93 ep. 28 mins 28
Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry Podcast artwork

Eat. Drink. Social. is a podcast about social media marketing in the food and beverage industry and the people behind the posts.

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93: RTD Insights with Crafthouse Cocktails

Feb 10 2025 32 mins  
We sit down with the founders of one of the original ready-to-drink cocktail brands -Crafthouse Cocktails. Matt Lindner and Charles Joly share how they parlayed their impressive hospitality experience into an RTD brand. Tune into hear about the challenges and opportunities they've faced.

92: @drinkparch

Jan 09 2025 33 mins  
No and Low alcohol brands aren’t just for Dry January any more. We sit down with Ila Byrne, co-founder of Parch Spirits (@drinkparch) to hear how her brand came to life and what marketing strategies she uses to raise awareness.

91: @apartment_bartender (part 2)

Dec 04 2024 28 mins  
Its been four years since we sat down with Elliott Clark of @apartment_bartenderand so much has changed. He’s a full-on family man, an author and a content creator that has moved into a “studio” bartender. We hear how his content has shifted, how he avoids burnout as a creator and how he balances it all.

90: @johnnydrinks_

Nov 11 2024 29 mins  
We sit down with Johnny Drinks - a father & son duo bonding over cocktails and sharing their relationship with the world. When their first cocktail video took off there was no looking back. With merch and a loyal following, they've seen success talking drinks and life on TikTok, YouTube and Instagram.

89: @cocktailsbyc

Sep 09 2024 27 mins  
From Craig’s List to Bar Rescue and his own spirits brand, Carlos Ruiz of@cocktailsbyc has had a wild journey in the hospitality world. We talk cocktails, social media tips and how he created a totally unique liqueur based on his Peruvian heritage.

88: @DrinkwithWayne

Aug 12 2024 38 mins  
From a musician to a chef to a coffee roaster and whiskey enthusiast, Wayne Cafariella (@drinkwithwayne) has many passions. Hear how he tapped into twitch streamers to launch his online coffee business and find out his favorite bourbon brand in this latest episode of Eat. Drink. Social.

87: @bourbonpursuit

Jul 10 2024 32 mins  
From a passion for whiskey to a podcast to a brand, Kenny Coleman of Bourbon Pursuit talks about his journey and the role of marketing in today's crowded bourbon market.

86: @Newman_Kara

Jun 10 2024 32 mins  
Spirits writer Kara Newman shares her journey as a journalist and an author. We talk about how brands can best interact with media including the right pitches, press trips, social media and affiliate links.

85: @likeablecocktails

Apr 09 2024 28 mins  
Not only does she hold the title of "World's Best Bartender" she's also has created a loyal following on TikTok and Instagram helping cocktail enthusiasts around the world make great tasting drinks. We sit down with Kaitlyn of @likeablecocktails (who also happens to be very likeable herself).

84: @HolyCityHandcraft

Mar 10 2024 29 mins  
One of the OG cocktail creators, Miguel Buencamino of @holycityhandcraft shares what his journey has looked like and gives creators tips on how best to help their page grow.