eCommerce Email Podcast (MailerSkills)

Nov 10 2020 9
eCommerce Email Podcast (MailerSkills) artwork

Let's work together as a community of mailers and share resources and serve those subscribed to our lists and the lists our clients have. Let's discuss deep level strategies, copy angles and all the juicy segmentation, artificial intelligence and more.

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Censorship, Black Friday and Nov updates

Nov 10 2020 10 mins  
Lots changing in the digital world, just giving some updates... some tips on email leadership and some upcoming news.

Recessions, Joint Ventures and Revenue Share Deals for Copywriters

Mar 25 2020 7 mins  
This might be a controversial episode, but in this I explain the golden goose many copywriters salivate over that isn't what it seems, how to avoid bad deals and how to manage the good ones for profit and success. Should you do a joint venture or rev share deal? Listen in and find out.

Repurposing Emails to Save Labor - Things to avoid, best practices and more

Mar 24 2020 10 mins  

eCommerce Email Marketing in a COVID-19 Corona Virus Strategy & Mindset

Mar 20 2020 16 mins  
Things are shifting rapidly. We're seeing some challenges and amazing opportunities. Let's take this time to discuss how to stay strong, what you can do as an agency, a business etc. It's time to manage our mindset, look for opportunities and above else, keep mailing. In this podcast I discuss one important reason why we must keep mailing and stay positive.

The difference between Amateur and Pro Copy

Dec 02 2018 17 mins  

Interview: Email Expert Vanessa Cabrera

Sep 21 2017 29 mins  
Vanessa is the author of The Email Empire and in this call, I dig into how she got into her line of work, success stories, struggles and some of the methods and approaches she uses for Email Marketing.

Interview: Drew Bay of Captain Copy services

Mar 27 2017 53 mins  
Drew is a professional copywriter who works with marketing agencies, international businesses, local and online businesses to increase sales. He has a real passion for getting under the skin of your ideal prospect and selling them… especially via direct mail and print, but also online…When he’s not creating new sales angles and writing persuasive copy to increase conversions,

Email Subject Secrets - A candid case study and reveal

Mar 13 2017 8 mins  
I thought I'd take a quick moment to peak into some cold emails being sent out, discuss subjects that work, re-engagement subject lines and stuff that it takes to get higher open rates.I also discuss the impact relationship has on email open rates.

Interview: Kevin Polley of ARP Reach Email Software

Mar 02 2017 60 mins  
On today’s show we have Kevin Polley - Founder of the marketing firm Mutual Advantage in the UK and owner of the software ARP Reach. Also the CEO and founder of Wordpress webhost called TheHostingShop.co.uk.Now, ARP Reach is a piece of software you can install on your own web host for sending email, setting up autoresponders etc. It can be installed on a smaller web host or in th

Interview: Adrian Savage on Infusionsoft Deliverability

Jan 18 2017 52 mins  
Adrian Savage, founder and creator of WeDeliver.email shares his amazing story of creating a slightly controversial and edgy solution to a regularly whispered out problem. Inboxing with Infusionsoft! We talk large lists, results and... even if you're NOT on Infusionsoft, we talk tools and strategies to reaching inboxes, testing your authentication and more in this VERY candid inter