eCommerce Evolution

Mar 05 2025 306 ep. 46 mins 88
eCommerce Evolution Podcast artwork

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.

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Episode 306 - From Data Overload to Actionable Insights: Measurement Mastery with Chris Mercer

Mar 05 2025 60 mins  
In this episode of the eCommerce Evolution Podcast, I welcome back Chris Mercer (co-founder of MeasureU) to discuss how e-commerce store owners can transform their approach to data and understanding customer behavior. We dive deep into Microsoft Clarity, a powerful free tool that helps visualize how users interact with your website, and explore how AI can be leveraged strategically

Episode 305 - Amazon's New Rules: GeoRank, AI, and the Hidden Forces Shaping Your Product Rankings with Kevin King

Feb 19 2025 43 mins  
In this eye-opening episode, legendary Amazon expert Kevin King reveals game-changing insights about how Amazon's search and ranking systems really work. From the little-known concept of GeoRank to Amazon's powerful AI engine Cosmo, Kevin shares insider knowledge that every Amazon seller needs to understand to stay competitive in 2024 and beyond.Key topics covered:The truth about A

Episode 304 - 4 Proven Ways to Double Your Email & SMS Revenue in 2025 (Plus Bonus Tips) with Nick Flint

Feb 05 2025 30 mins  
In this tactical episode, OMG Commerce's Email Director Nick Flint reveals game-changing strategies to maximize what should be your most profitable customer acquisition and retention channel. With rising costs across advertising, shipping, and operations, Nick shares how leading brands are using email and SMS marketing to protect and grow their margins in 2025. Whether you're doing

Episode 303 - Building Billion-Dollar Brands Through Performance Marketing: Lessons from Beauty Industry Pioneer Carey Grange

Jan 22 2025 48 mins  
In this fascinating episode, beauty industry veteran Carey Grange shares invaluable insights from her journey building major brands like Proactiv, Murad, and numerous other successful beauty and wellness companies. From the early days of infomercials to today's digital landscape, Carey reveals how the fundamental principles of effective performance marketing remain unchanged—and

Episode 302 - Combining PR and Paid Ads for Explosive eComm Growth

Jan 08 2025 37 mins  
Learn the secrets behind securing free press coverage for eCommerce brands. Contrary to popular belief, free PR isn’t reserved only for companies that hire expensive PR agencies. Whether you're launching a new product or looking to boost your brand's visibility, this episode is packed with actionable insights that could make all of your other marketing efforts better. Key to

Episode 301 - BFCM 2024 Deep Dive: What Actually Worked in 2024 (And What Didn't)

Dec 18 2024 37 mins  
In this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels to timing strategies, the team shares real insights from hundreds of millions in tracked revenue across Amazon, DTC, and email channels. If you're already planning for next year's holiday season (and you

Episode 300 - 11 Game-Changing Lessons for Smarter Growth in 2025

Dec 04 2024 27 mins  
In this milestone 300th episode of the eCommerce Evolution Podcast, I've distilled the most impactful insights from recent top-performing episodes to help you prepare for eComm success in 2025. From AI marketing innovations to viral content secrets and customer psychology insights, these carefully selected takeaways represent the cutting edge of eCommerce strategy. This special edi

Episode 299 - From Paddle to Profit: How Carbon Pickleball Is Winning the eCommerce Match

Nov 20 2024 47 mins  
When the pandemic left Garrett Goslin without his sommelier job, he turned his passion for pickleball into an innovative paddle company. Alongside childhood friend Kyle Goguen, CRBN Pickleball has emerged as a leading premium brand in one of America's fastest-growing sports. Their journey offers valuable lessons for any brand looking to build authentic community and stand out in a

Episode 298 - Amazon's New Marketing Arsenal: AI Creative Tools, Analytics & DSP Updates Every Brand Should Know

Nov 06 2024 51 mins  
No one is better suited to serve as an Amazon Ads evangelist than my friend, Jeff Cohen. Jeff is a founding member of Seller Labs and has been keynoting, exhibiting, and attending Amazon events for the last decade. If you've been to an Amazon event, you've probably seen him! Now he's serving as the official Amazon Ads Tech Evangelist.I wanted Jeff to join the podcast to talk a

Episode 297 - Unboxing Amazon's Fall Prime Day: Insights and Strategies for Holiday eCommerce Success

Oct 23 2024 40 mins  
In this episode of the eCommerce Evolution Podcast, we dive deep into the results of Amazon's Fall Prime Day 2024. Amazon experts Christine Shiloni and Jonathan Finkes unpack valuable insights, compare performance to previous events, and provide a strategic outlook for the upcoming holiday shopping season. Whether you're an established Amazon seller or just getting started, this ep