Economics in business

Mar 21 2024 31 ep. 13 mins 193

Economics in business Podcast artwork

A PwC podcast series in which our economics experts discuss the UK and global macroeconomic outlook and what this means for businesses.

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Women in Work 2024 - Ep30

Mar 21 2024 10 mins

While women's participation in labour markets is increasing, they continue to face pay disparities compared to men. In this episode, host Ellie Golden is joined by Alia Qamar and Yashi Chowdhary, Economists at PwC, to dive deeper into the findings of the Women in Work 2024 report. The speakers outline the standout findings, the drivers of the gender pay gap in the UK, and why this

UK Economic Outlook - Ep29

Nov 15 2023 13 mins

Are we out of the woods yet? In this podcast, Ellie Golden hosts our UK Chief Economist Barret Kupelian, along with Jake Finney, a manager in our Economics team, to discuss their views on the macroeconomic outlook and the reports special article, which offers a holistic evaluation on undergraduate degrees. The speaker's outline their views on GDP growth, the outlook on headline inf

The future of free school meals - Ep28

Jun 20 2023 18 mins

Free school meals can have a great impact on both children and wider society. Join us as we discuss the potential expansion of free school meals in England, looking at who currently receives them, what the potential benefits to children and society are from expanding this policy, and what we expect to happen next.

Using behavioural economics to help your employees adopt new workplace technologies - Ep27

May 02 2023 22 mins

Overall success is heavily dependent on effective employee adoption, and without this, businesses struggle to see the true benefits of their time and financial investments. So, what insights can behavioural economics provide to help navigate change and get good habits to stick? And how did we apply these insights in practice to drive an 81% increase in employee adoption of technolo

Women in work: making the transition to net zero fair for all - Ep26

Nov 30 2022 16 mins

Action on net zero is a central tenet of governments, businesses and policy makers around the world, but what are the implications for women in the workplace? What lessons have we learned from COVID-19 that we can carry forward to make sure all women, especially those with childcare responsibilities and those from ethnic minorities, are better placed for the transition to net zero?

Actions speak louder than words: Why Behavioural Segmentation is so powerful at driving customer value. - Ep25

Dec 06 2021 15 mins

Are you value-sensitive or time-sensitive? Active or dormant? Proactive or a procrastinator? These questions are at the heart of Behavioural Segmentation, an approach to segmentation that makes nudges significantly more effective at influencing behaviour. The integration of behavioural science into customer insight is proving to be a powerful accelerator for businesses to understan

The global green skills agenda: How to make the green transition work for all - Ep24

Jun 17 2021 17 mins

Building back greener is now an urgent imperative, but how can policymakers ensure that the green transition works for all countries and all people? In this episode, Hannah Audino talks to Zlatina Loudjeva and Jack Steenson from PwC's International Development team about the benefits and challenges of the green skills agenda and what policymakers can do to prevent widening global i

Economics in Business Asks: Is inflation going to make a comeback? - bonus episode

Mar 08 2021 7 mins

After a year of low inflation across the UK, US and the eurozone, economists are now turning to the question of whether inflation might make a comeback this year, as economies recover from the pandemic. In this bonus episode, Hannah Audino and Barret Kupelian, economists at PwC, explore the outlook for inflation this year, focusing on the US and considering the implications for the

Good Growth for Cities: Economic wellbeing in a post-COVID world - Ep23

Mar 03 2021 15 mins

In this episode, Freddie Martin discusses the results of PwC's latest Good Growth for Cities index with George Mason, an economist at PwC, and James Bowman, a South-East and London PwC Consulting partner specialising in local government transformation. Ten years after its launch, and as we recover from another global crisis, we reflect on what economic wellbeing really means, and h

From the Great Lockdown to the Great Round: Our global economic predictions for 2021 - Ep22

Jan 18 2021 18 mins

Projecting what the future holds is an important exercise for businesses and governments looking to plan ahead. In this podcast, Hannah Audino speaks to Barret Kupelian and Rob Clarry from PwC's Economics team to discuss the key trends we expect to come to the fore in the global economy in the year to come. You can read more in our latest Global Economy Watch: https://www.pwc.com/g