Elevate Medical Affairs Podcast Channel

Dec 19 2024 198 ep. 18 mins 73
Elevate Medical Affairs Podcast Channel artwork

Podcast channel for the Medical Affairs Professional Society (MAPS). Global excellence in Medical Affairs from today's leaders.

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Optimize your Medical Education strategy: Insights from Wiley's 2024 HCPs' Information Seeking Behavior Study

Dec 19 2024 15 mins  
In this podcast episode, we share insights from the Wiley annual healthcare professionals survey and interviews on the sources of information they seek and trust. You will learn about how their content needs and preference are evolving and the factors driving their information choices and educational needs. A must listen for those looking to advance their HCP engagement with practi

Artificial Intelligence (AI) Use Cases in Medical Information

Dec 10 2024 15 mins  
AI and Generative AI seem to be a part of every webinar, conference, and conversation these days. Most of you are probably experimenting with AI for personal use and may even be having success with the use of AI in your day-to-day work. However, the technology and use cases are ever-evolving. Today's podcast will explore three proof-of-concept (POC) use cases from recent work in th

How pre-launch scientific activities are associated with launch success

Nov 20 2024 23 mins  
In this podcast, we explore how digitally active HCPs and emerging experts can amplify the impact of scientific data presented at congresses to drive successful drug launches. Industry experts from Pfizer and Veeva discuss strategies for engaging these key influencers to optimize launch success.

Regional Considerations and Challenges in Integrated Evidence Generation Planning (IEGP) 

Nov 05 2024 23 mins  
Overcoming regional disparities to ensure successful IEGP development and implementation requires effective strategies for cross-functional collaboration across diverse regions and departments. In this podcast, experts explore the many challenges associated with the operationalization of global Integrated Evidence Generation Planning (IEGP) at local levels.

Top 10 Most "Interesting" Publications of 2024

Oct 29 2024 31 mins  
This podcast speaks with experts from Altmetric to delve into different methods for extracting insights to comprehend the influence of a publication on key metrics such as citations, public engagement, social impact, and internal metrics. The aim is to speed up the evaluation process to determine if publications are effectively reaching and educating the appropriate HCPs to influen

Integrated Evidence Generation Planning (IEGP): Cross-functional alignment to optimize value, minimize risk

Oct 01 2024 26 mins  
This session takes a closer look at one of the key challenges associated with integrated evidence generation planning that was identified in our first installment. Experts share insights and practical advice on ways to identify and overcome barriers to aligning multiple functions in the development and implementation of integrated evidence generation plans to minimize risk and opti

Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs

Sep 10 2024 31 mins  
Recorded at the MAPS 2024 Annual Meeting in Puerto Rico following a workshop on modular content in which all of today’s speakers were faculty. Lead by the Digital FAWG’s Jennifer Riggins and Steve Casey, today’s panelists touch on the topic of modular content in the following areas: Inspiration and ImpactContent Compliance & ApprovalMSL UtilizationTraining & Evolution

Integrated Evidence Generation Planning: Top Challenges for Medical Affairs Teams

Sep 03 2024 23 mins  
As the sources of data and technologies needed to make sense of data expand, opportunities exist for further integrating Real-World Evidence (RWE) and Health Economics and Outcomes Research (HEOR) alongside traditional approaches when planning data generation activities to support new product registration, access, and use. Here we speak with experts from Lumanity about the Integrat

What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

Aug 20 2024 16 mins  
Here we speak with Kate Davies, Nurse Educator at London South Bank University and expert in clinical endocrine research focusing on genetics in short stature, clinical trials, and differences in sex development. Throughout Kate's research and work as a pediatric nurse, she has developed expertise in engaging with patient communities, often providing trusted information to these gr

Maximizing the Impact of a Niche Publication

Jul 30 2024 19 mins  
Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online channels, especially in complex/niche cases. In this podcast, we’ll discuss the benefits of taking an analytical approach.