Field and Garden with Lisa Mason Ziegler

Nov 19 2024 322 ep. 34 mins 119

Field and Garden with Lisa Mason Ziegler Podcast artwork

Join Lisa Mason Ziegler of The Gardener's Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!

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#317: Daniel Schavey, Ask A Flower Farmer (August)

Nov 19 2024 28 mins

This episode features a takeover of our popular “Ask a Flower Farmer” live Q&A session on Instagram. Daniel Schavey of Petal Pickers Flower Co. in Greenville, SC hosted this one. Daniel is an 8th-year flower farmer growing in zone 8a and an alumnus of most of The Gardener’s Workshop’s online courses. Here, Daniel offers an update on his growing season (including a BIG

#316: Lisa on The Flower Podcast

Nov 12 2024 63 mins

This episode is an interview that Lisa recently did on The Flower Podcast with host Scott Shepherd. Scott and Lisa covered a broad range of topics, including: The importance of evaluating your season & your goals regularly How perfectionism is a hindrance to success (70% is good enough!) Making every effort to start your business with cash (debt-free) Take the time to get

#315: Dave Dowling's June Q&A, Ask A Flower Farmer

Nov 05 2024 27 mins

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: ⁠⁠⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and More⁠⁠⁠. Dave is always happy to share his knowledge with our listene

#314: Flower Farming: 5 Beginner Crop Plan Tips

Oct 29 2024 31 mins

Whether you're new or improving your farm, these insights can help. The journey can be tough, but with commitment and adaptability, the rewards are worth it. Take the time to learn and experiment—your efforts will pay off. 1. Find Your Markets Understanding your market is the first step to successful crop planning. Consider factors like demand and pricing, which can change quick

#313: Flower Farming: The Reality of Time

Oct 22 2024 37 mins

Hey, friends! It's Lisa Mason Ziegler, and today we're diving into the topic of time management in flower farming. Let’s explore how to make the most of your time while building your flower business. Key Points to Consider Everyone Has the Same 24 Hours: Remember, everyone has the same amount of time each day. It's all about how you choose to spend it. Effective Time Manageme

#312: Flower Farming: Sales & Pricing in Your 1st Season

Oct 15 2024 37 mins

Sales & Pricing in Your First Season of Flower Farming Welcome to flower farming! If you're new to this industry, knowing about sales and pricing is crucial. This podcast covers strategies for your first season, including pricing transparency and customer loyalty. The Importance of Pricing Transparency Pricing transparency is key for your flower farming business. It's about be

#311: Flower Farming: Marketing in Your 1st Season

Oct 08 2024 28 mins

Marketing in Your First Season as a Flower Farmer Hello, friends! Welcome back to another episode of Field & Garden, where I help anyone, anywhere, learn how to grow cut flowers. Today, I'm excited to share some valuable tips on marketing and selling flowers, especially in your first season. This is such an important topic, and I hope to inspire you to take action! Getti

#310: Secrets to Growing More Cut Flowers in Less Space

Oct 01 2024 41 mins

Lisa shares her 2025 plan to downsize her growing space and encourages those with smaller spaces to optimize their production in the following areas: bed spacing and maintenance, soil health, weed prevention, intensive planting techniques, and succession planting. Mentions Podcast: Seed Talk with Lisa & Layne Free Phone App: The Gardener's Workshop Live Shop Lenni

#309: The 3 Steps to a Great Cutting Garden

Sep 24 2024 31 mins

Lisa lays the groundwork for you to succeed out of the gate, rather than suffering through failures to find your way to a great cut flower garden. Whether you're new to the cutting garden concept or you've been unsuccessful starting one in the past, listen in for the three key factors that will lead you down the path to gorgeous cut flowers! Mentions Lisa's Book: �

#308: What It Takes to Be a Flower Farmer

Sep 17 2024 23 mins

Discover essential insights into the world of flower farming, where passion meets perseverance! This episode dives deep into the heart of flower farming, unraveling the layers of determination, business acumen, and preparation needed to thrive. From the first-hand experience of someone who started their journey 25+ years ago, learn about the highs and lows of stepping into the un