Fine Tune with Corby Fine

Mar 31 2024 48 ep. 28 mins 1

Fine Tune with Corby Fine Podcast artwork

Looking to 'Fine Tune' your business, your job, your team or yourself? Corby Fine offers innovative and thought provoking ideas along with real world examples, to address all kinds of different challenges and opportunities helping you innovate and succeed. Leveraging his two decades of experience, you will hear from industry experts and learn through case studies in marketing, digital transformation, analytics and leadership.

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EP48 - Is Email Dead with Brad Bettinson

Mar 31 2024 26 mins

This episode features a dynamic discussion with Brad Bettinson, VP of Enterprise Solutions at JAM Direct, focusing on the evolution of email marketing and the role of AI in modern marketing strategies. The conversation delves into whether email is becoming obsolete akin to outdated technologies like the fax machine, or if it's adapting and thriving in a world dominated by instant c

EP47 - The Future of Agencies Kevin Krossing and Jeff Dack

Mar 18 2024 39 mins

In this episode, seasoned industry experts Kevin Krossing and Jeff Dack gather around the virtual table to dissect the ever-evolving landscape of creative agencies. Buckle up as we unravel intriguing insights, heated debates, and fresh perspectives on what lies ahead for these dynamic entities.1. Art vs. Agency Work: The Great Debate🎨 Artistic Boundaries: Is agency work truly an

EP46 - Digital Advertising, a Mix of Technology and the Human Element with Ben Wise and Jeremy Freedman

Mar 02 2024 34 mins

In this episode, I welcome two respected experts in the digital advertising space, Ben Wise and Jeremy Freedman, to explore the evolving landscape of digital advertising and the future of agency structures.We start by discussing the current definition of digital advertising, noting its evolution beyond traditional online ads to encompass various channels like billboards, audio, and

EP45 - If You're Not Already Playing With AI You're Far Behind with Adam Brotman and Andy Sack

Jan 03 2024 29 mins

Helping organizations embrace emerging technologies so that they can have a better relationship with their customers, unlock growth and build their brand is the goal of Forum3. Co-founders Adam Brotman and Andy Sack know a thing or two about each of those goals, which is why they started the business in the first place, and the emerging technology of focus, Generative AI.Adam is th

EP44 - Be a Successful Leader with Cindy Wahler

May 10 2023 19 mins

Successful leaders have a number of common attributes. Some of them include having a sense of humility and humbleness, to be able to say that they don't have all the answers, that they have made mistakes, and that they are human and vulnerable. One of the most important characteristics is that they try to surround themselves with people who can teach them as well.Cindy Wahler under

EP43 - Invent Status Quo with Sean Downey

Mar 18 2023 30 mins

Many of us strive to work at the intersection of really smart people, really strong technology advancement and differentiated thinking. That combination of elements ultimately leads to better results. Sean Downey, President, Americas & Global Partners at Google lives at that intersection.As Sean explains, you have to have a really innovative culture that has tremendous amounts

EP42 - Think About the Edges with Tanbir Grover

Jan 22 2023 26 mins

You don't need to consistently look for big, humongous changes in your organization. According to Tanbir Grover, Chief Marketing and Digital Officer at Pet Valu, thinking about and focusing on the edges is critical as most things in your business are usually working quite well. The challenge is in getting alignment and support to work on making those things better. The trick accord

EP41 - Be Reckless and Break Things in Your First 90 Days with Shilpa Arora

Dec 07 2022 23 mins

It takes a strong leader to be vulnerable and ask their teams, "can we do it this way?" and if it doesn't work, admit that it's okay. It takes an even stronger leader to speak with all new hires as they come on board, empowering and encouraging them to be reckless. Imagine starting a new job and having you leader tell you to use your first 90 days to try and do things your way, and

EP40 - There is Always the Next and the Never Done with Meghan Nameth

Nov 12 2022 20 mins

As marketing teams change their focus from successful campaign launches to measuring outcomes in an agile operating model, there is a fundamental shift requiring significant trust from the rest of the organization taking place. As Meghan Nameth describes, it is probably the biggest leap of faith that an organization can take, as most people, especially in senior executive positions

EP39 - Finding Patterns Of Things Not Working With Michael Roberts

Oct 10 2022 22 mins

Michael Roberts, CMO of MetLife, believes in outcomes, so much so that in the organizations he has had a chance to lead as a senior marketing executive, he has changed team structures and operating models to focus on outcomes based marketing. One of his key principles, is that if you can't find a pattern of things NOT working, then it means that things are completely out control. S