FiredUp! - The Startup Marketing Podcast

Dec 18 2024 68 ep. 43 mins
FiredUp! - The Startup Marketing Podcast artwork

FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way. 

FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today. 

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Startup Strategies for 2025: Navigating Social Shifts, AI, and PR Measurement

Dec 18 2024 40 mins  
The marketing and PR world is in a constant state of evolution, with seismic shifts in the industry happening as we speak. From mega-mergers to platform disruptions to the continued struggle of attribution, the Firebrand team takes a deep dive into the trending topics impacting agencies and brands. This week, episode 67 of the FiredUp! podcast is about startup strategies for 2025:

The Changing Role of the CRO with Daniel Rock

Dec 11 2024 36 mins  
The role of the Chief Revenue Officer (CRO) has evolved considerably in recent years, becoming a critical position for driving growth and aligning key business functions. Daniel Rock, a two-time CRO himself, joins us on the podcast this week to discuss the many hats of a CRO, from adapting to shifts in buyer behavior, fostering a collaborative go-to-market team culture, and so much

Working with Your VC with Nate Martins

Dec 04 2024 37 mins  
With nearly 11% of all deals closing in December, fostering a successful partnership with your VC will be at the forefront of many startups' minds. Nate Martins joins us on the podcast today to share that your VC does more than just write the check! They play a huge role in your marketing and PR strategy as well. Nate shares his insider’s perspective on how startups can leverage

The Rules of Rapid Response in PR

Nov 27 2024 40 mins  
In the fast-paced world of breaking news, the ability to quickly insert your brand’s voice and expertise can make all the difference. This week, the Firebrand team dives into the art of “rapid response”- the proactive media relations tactic that allows startups and companies to capitalize on timely stories and position themselves as industry experts. Episode 64 of the FiredUp

The State of Podcasting

Nov 20 2024 39 mins  
With more and more B2B brands entering the podcasting space every day, you may be wondering what one can really gain from joining the pool of podcasters already using this medium as an extension of their brand. The Firebrand team sits down on the podcast this week to explore the evolving state of podcasting, how to leverage podcasting to connect with their target demographics, enha

The Lost Art of B2B Product PR

Nov 13 2024 44 mins  
Ten years ago, the world of B2B product PR looked very different than it does today. There has been a shift from treating product news as a story in itself to a model where product news is more of a reason to cover your sector or company as a whole. The Firebrand team sits down on the podcast today to discuss the evolution of B2B product PR, how companies can adapt their strategies

A Guide to Gated Assets

Nov 06 2024 48 mins  
Gated assets are a great way to share your expertise, give your unique point of view, and offer something of value, all in a way that generates leads. But it’s important to understand that not all content should be gated. In this episode, the Firebrand team delves into all things gated assets, from deciding whether to gate your content to crafting offers that speak directly to yo

How to Launch Your Company from Stealth

Oct 30 2024 26 mins  
In Q2, 2024, VCs pumped 3.9 Billion dollars into pre-seed, angel, and seed round companies. That’s over 1,500 companies in that quarter alone. Given this, it is more important than ever that when it comes time to launch your company, you do so in a way that you can stand out. In this episode, Morgan walks through the essential steps for launching a startup so that you can launch

The Role of Marketing in Driving Revenue with Christine Schaefer

Oct 23 2024 43 mins  
Everything that people do in a for-profit company is done to drive revenue. More specifically, marketing plays a critical role in driving revenue and pipeline growth. Christine Schaefer, CMO of CrashPlan, joins us on the podcast as she shares her unique approach to marketing, how she ties her marketing efforts to attribution, the metrics she uses to measure success, and so much mor

How to Work With Your VC's Marketing Partner with Laura Spaventa Lewis

Oct 16 2024 45 mins  
The relationship between startups and their venture capital partners can provide immense value when approached the right way. Laura Spaventa Lewis, VP of Marketing at Eclipse, joins us on the podcast today as she gives us a behind-the-scenes look at how early-stage companies can work with their VCs, particularly when it comes to marketing and PR strategies. She dives into how this