Focus On Brand

Nov 05 2024 94 ep. 22 mins 1
Focus On Brand Podcast artwork

A podcast from the teams at Focus Lab and Odi, global B2B brand agencies building brands that lead and inspire. focuslab.agency | odibrand.agency

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The Debrief: A Data-Driven Rebrand with Cadmium

Nov 05 2024 41 mins  
In our latest episode of The Debrief, we're sitting down with Cadmium's marketing director, Jessie Reyes—and she brings as much data as she does passion to this conversation. Jessie and Bill touch on so many important topics such as: 👉 The lead-driven reasoning behind Cadmiums rebrand 👉 The benefits of working with an "A" Team agency 👉 The importance of leadership cha

The Debrief: Digging into Irwin's Brand Refresh

Oct 01 2024 28 mins  
In this episode of The Debrief, we're sitting down with Irwin's VP of Marketing, Melissa Homère, and digging into their team's experience working alongside Focus Lab to level up their existing brand. Irwin had an innovative product and a respected brand, but recognized that they were in need of a refresh to get organized, strategic, and elevated. In our conversation,

The Debrief: Brand Architecture + Zapier Acquisition with NoCodeOps

Sep 10 2024 38 mins  
In this episode of The Debrief, we are sitting down with our pal Philip Lakin, former CEO and co-founder of NoCodeOps. What do we mean by former, you ask? Well, a few weeks back our friends at NoCodeOps were acquired by "their favorite player in the space" — Zapier. Focus Lab CEO, Bill Kenney, sits down with Phil to relive their rebrand experience with us from two year

In Conversation: Category Design, Brand Narratives, and Beyond with John Rougeux

Aug 20 2024 39 mins  
Join us in our latest episode of In Conversation as we chat with John Rougeux — founder of Flag & Frontier, a company that specializes in narrative design and execution. In this episode, John and host Bill Kenney break down various category design strategies, discuss how to find c-suite alignment without taking away autonomy from the larger team, dig into what the right mind

In Conversation: B2B Brand Marketing with Palmer Houchins - G2's Head of Marketing

Jul 24 2024 39 mins  
Calling all B2B marketing professionals out there — our latest episode of In Conversation is not one you'll want to skip. Today we're sitting down with Palmer Houchins, currently Head of Marketing at G2 (maybe you'v heard of it). In our latest episode, Palmer and Bill dive into Palmer's early days at MailChimp, the tricky science of measuring brand ROI, the future

The Debrief: PolyAI

Jul 09 2024 46 mins  
As an AI company who was building their premium product well before the big AI boom, PolyAI recognized that their previous brand did not represent the level of power and maturity they had achieved — it was time to level up. It was a pleasure to have Kylie Whitehead, Senior Director of Marketing and Brand at PolyAI, sit down with Focus Lab CEO Bill Kenney to reflect on their re

The Debrief: Illoominus

Jun 26 2024 44 mins  
Rewind to 2022 when we were still gearing up for Odi, our sister agency purpose-built for startups. In order to drum up some excitement, we ran a giveaway — a free brand project for one lucky (soon-to-be) client. The winner of that giveaway was no other than Noelle London, founder and CEO of Illoominus, a company focused on simplifying HR tech stacks in order to transform organ

In Conversation: Naming Lucid (and Beyond) with Lexicon Branding

Jun 06 2024 28 mins  
We're back at it again with David Placek, founder of Lexicon Branding. This time we dive into the idea of sustainability in when it comes to brand naming, specifically focusing on Lexicon's role in naming Lucid, a luxury EV car, as well as Mainspring, Subaru Outback, and beyond! You don't want to miss this episode as we get into the weeds of creating value through br

The Debrief: Investing in Brand w/ Ryan Masuga

May 22 2024 52 mins  
Get excited: we've got a brand new Odi Debrief episode! Odi is a B2B brand agency built from the team at Focus Lab specifically to serve early-stage startups. You won't want to miss this episode as we sit down with Ryan Masuga, owner of Masuga, a web development company that has been around for 17 years and recently made the bold and brave decision to rethink their brand

In Conversation: Ecosystem-Led Growth with Bob Moore

May 08 2024 36 mins  
It's not everyday we get to sit down with someone who quite literally "wrote the book" on a topic. But today, we can say that as we recently sat down with Bob Moore, co-founder and CEO of Crossbeam and author of the bestselling book, Ecosystem-Led Growth. For all of our sales and marketing professionals, if you have been interested in learning how Ecosystem-Led Growt