Frictionless Innkeeper Podcast

Many owners dream of selling their properties for maximum value down the line. While operational efficiency is key, one critical aspect is often overlooked -- marketing. Chris Kelly, a seasoned consultant at White Stone Brokers, shares invaluable insights on why regularly auditing and optimizing marketing strategies is essential. Not only can this boost your revenue, but it can als

What do the Kentucky Derby, hand-crafted bourbon, southern charm, a vibrant culture of arts, cuisine, and independent lodging all have in common? Louisville, Kentucky -- the host city of the 2025 ALP Conference & Marketplace taking place March 24–27. Sarah Gazi, ALP CEO, provides a preview of what to expect at this year’s conference, which will host 50 educational sessions and

Centralized online marketing tools are increasingly essential for independent lodging professionals, allowing innkeepers to focus more on their daily operations. Data Bing consolidates all marketing efforts and provides robust insights to make better decisions that drive more bookings. Matt Cooke, CEO of Data Bing, shares how this solution can optimize your online marketing. We ar

Data breaches and cyberattacks are growing challenges for the independent lodging sector, highlighting the need for property owners to safeguard their data. The right payment processing solutions can help innkeepers save money, streamline operations, and protect sensitive information. Wynn Salisch, Founder of Casablanca Payments, shares insights on payment processing and cyber hyg

As the newly rebranded Midwest Association of Independent Inns (MWInns) continues to expand in the region and provide marketing value for its members, the organization is about to kick off its annual conference. Taking place December 3rd to 5th in Cedar Falls, Iowa, the Midwest Association of Independent Inns Conference & Trade Show will gather industry experts, vendor partners, an

In 2004, when Julie McAferty and her husband Blayne purchased a 1920s-era home in Seattle, WA they did not anticipate the obstacles that they would encounter. From facing cease-and-desist orders to navigating changes in local laws, their perseverance and advocacy for the lodging industry were key to their triumphs. Overcoming these obstacles early on, helped them master a strategic

The challenges of independent lodging professionals can be overwhelming. Sometimes innkeepers need to be reminded to simplify their approach and connect more effectively with guests in order to grow. Jan Smith, owner of Maple Cove Bed & Breakfast and the August House, shares how she has transformed her business by improving the experience of her guests, streamlining operations, and

In today’s uncertain world, the need for lodging insurance has become more critical for property owners. Though, lodging insurance is not always black and white. There are many often-unknown liabilities to consider. Thankfully, Mitch Pies of the Mitchell J. Pies Insurance Agency, which is part of Leavitt Recreation & Hospitality, can provide the right insurance policy to protect

Whether you just bought a property or are looking to sell one, innkeepers should always focus on enhancing the value of their properties. Enhancing value is a critical component of any business strategy for independent lodging owners – and it is a continual process, as highlighted by Marilyn Bushnell and Chuck Anderson of Marilyn Bushnell & Associates. We are very thankful to Mar

ThinkReservations, led by CEO Richard Aday, acquired Acorn Marketing in April 2024, and proceeded to launch its latest major offering, ThinkWeb, soon thereafter. Making a major acquisition and launching a new product around the same time required strong leadership to help ensure its success. Richard discusses the Acorn acquisition, ThinkWeb launch, and the challenges of leading the