Getting More Leads & Sales From Your Website Podcast

Listen in as Dan and Razvan Gavrilas, discuss the types of Google penalties, how to detect them, and how to recover if you have been penalized. Razvan is the Founder & Chief Architect of Cognitive SEO, an SEO tool set that focuses on increasing traffic, and cutting edge analysis, research & reporting. He also gives up his “one thing,” his tip that all digital marketers

In this episode, Dan speaks with Donna Balinkie about the why’s and how’s of market research. Hear how defining your target audience can save you time and money with your campaigns. Learn how the experts perform their research and what tools you can use if you’re on a limited budget. Download the slide deck in the podcast here. Donna Balinkie is a seasoned marketing, product

In this episode, Dan interviews Magdalena Georgieva (@mgieva) of HubSpot as they discuss Lead Nurturing. She literally wrote the book! This book: Introduction To Lead Nurturing. Maggie has unique insights because until two years ago she was on the HubSpot marketing team. Today she brings her experience as an inbound marketer to the product team at HubSpot that makes the tools. List

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Andrew Rose, President of Zest Social Media Solutions. We discuss what works in both paid and earned social media. Andrew gives an example of a highly successful Facebook advertising campaign, and how to do your homework to keep it highly targeted to get a strong response from your focused, niche audience. He also disc

In this episode Dan interviews Jeff Gregory & Adam Levine, of CustomInk. CustomInk does above $200 million in ecommerce sales, of which organic search plays a big part. The site is ranking for 50,000 terms on the first two pages of Google, 25,000 of which are in the first five positions. They are in position one for many one and two word phrases such as “tshirts,” “t shir

In this episode, Dan interviews Nick Cuttorano, Founder of The Link Builders. Listen in as they discuss online reputation management, controlling page one of Google searches, link building in 2015 (yes, buying links and link networks are still alive), tips and techniques for owning page one of searches, as well as Nick’s “one thing” that we all as marketers need to be paying

In this episode Dan interviews Jeremy Epstein, VP of Marketing at Sprinklr, the biggest and most complete social marketing platform in the market today. Jeremy shares his knowledge of how he and some of the world’s leading brands use social media to drive sales. In this interview we dig into Jeremy’s four keys to social media success: listening, content, distribution, and analy

In this episode Dan interviews Will Marshall, Owner Of Eidos Strategic Marketing. They discuss a case study where Will helped a company make better use of their existing assets to drive more leads to their website. The client is a hospital contractor that needed to attract more qualified applicants. Listen in and learn how Will helped them reshape their blog and social media outrea

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Shane Ostrowski, Sr. Account Manager at Reach Local.  Listen in as Shane discusses why you should consider advertising on Bing, Yahoo! and Facebook, not just on Google, and his advice for small business landing pages. Shane has been with Reach Local for seven years, and serves local small businesses. View the full

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Jodi Hume, CEO of The Business Of Life. They discuss emerging trends in time management and apply them to the crazy-busy life of digital marketers. Topics include: What is “Time Strategy?, having a choice, not being exhausted, creating clarity, and creating structures for decision & navigation support. The two bo