Giraffes Don't Eat Steak

The Evolution of Events: From In-Person to Virtual and Back Again - Ep. 65Join Alex and Erica as they dive into the world of event planning and marketing with special guest Rai Richardson of Force 4 Events (www.force4events.co.uk)." In this episode of the Giraffes Don't Eat Steak Podcast, we explore the evolving landscape of events post-COVID, discussing the shift from in-person to

Mastering Referral Marketing: Expert Tips for Business Growth - Ep. 65Unlock the secrets of referral marketing with expert Thomas Coles in this must-listen episode of the Giraffes Don't Eat Steak Podcast. Hosts Erica and Alex explore why referrals are crucial for business growth and how to effectively leverage your network. Thomas, a serial entrepreneur with five successful exits,

From Broad to Specific: Refining Your Target Audience in B2B Marketing - Ep. 64Dive into the world of niche marketing with hosts Erica and Alex as they dissect the process of refining your target audience. Using the legal industry as an example, they demonstrate why broad categories like "lawyers" are ineffective and how to narrow your focus for maximum impact. Discover key factors

What's in a Name? The Marketing Detectives Reveal Their Branding Journey - Ep. 63.Dive into the world of brand naming with marketing experts Erica and Alex in this episode of the Giraffes Don't Eat Steak Podcast. Uncover the journey from their "Orange Tree" days to becoming the Marketing Detective Agency. Learn valuable lessons about choosing the right business name, the power of s

Unlocking Business Potential: The GC Index Explained with Robin Davis - Ep. 62Unlock the secrets of effective team building and talent management with the Giraffes Don't Eat Steak Podcast! In this eye-opening episode, hosts Erica and Alex welcome Robin Davis, founder of Assuritivity Consulting, to explore the revolutionary GC Index. Discover how this powerful tool identifies indivi

Twitter vs. Bluesky: The Social Media Showdown - Ep.61Join hosts Erica and Alex as they unpack the recent shift from Twitter to Bluesky and its implications for businesses and marketers. This episode of the Giraffes Don't Eat Steak Podcast delves into the ethical considerations driving this migration, the functional differences between platforms and the importance of understanding

The Psychology of Black Friday Shopping: Marketing Insights - Ep.60Dive into the world of Black Friday marketing with hosts Erica and Alex. This episode of the Giraffes Don't Eat Steak Podcast explores the evolution of Black Friday, from a single-day event to a week-long sales extravaganza. Learn how to craft compelling offers, understand your target audience and navigate the balan

Global Marketing Perspectives: From Kenya to the UK - Ep. 59Explore the world of cross-cultural remote marketing with Laura Ayienga, a Kenyan marketer working for a UK-based company. In this eye-opening episode, Laura shares her journey from studying communications to becoming a successful international marketer. Discover the challenges and benefits of working across time zones and

Designing for a Sustainable Future: Insights from Becks Neale - Ep. 58Dive into the world of sustainable marketing and purpose-driven design with special guest Becks Neale. In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex explore how marketing is evolving to create meaningful connections and restore balance with nature. Becks shares insights from her sustainability

The Art of Customer Acquisition: Strategies for New Businesses - Ep. 57Join Alex and Erica as they welcome special guest, Hedley Smith, a serial entrepreneur and web development expert, to the Giraffes Don't Eat Steak Podcast. In this insightful episode, Hedley shares his journey from leaving school to successful startup founder, offering valuable advice for aspiring entrepreneurs