Growing In The Green Industry

Mar 05 2025 251 ep. 50 mins 6
Growing In The Green Industry Podcast artwork

The National Association of Landscape Professionals, Young Professionals Network Podcast powered by STIHL. The best podcast for the Green Industry! Each week our hosts and guests discuss the topics that matter most for landscape professionals, including career advancement, hiring, professional development, retention, sales, operations, and more! Growing in the Green Industry is produced by NALP's Young Professionals Network. Learn more at www.landscapeprofessionals.org/youngprofessionals

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REPLAY: Inviting People to Bring a Different Part of Themselves to Work with Brandon Sheppard

Mar 05 2025 50 mins  
In this replay episode of Growing in the Green Industry, we welcome our guest, Brandon Sheppard, Franchise Owner of Weed Man and President-Elect of NALP. In this episode we also welcome our newest host, Skyler Westergard with LandCare. Brandon shares his experience with volunteering at Renewal and Remembrance and how important the opportunity is to give back to those who give to th

Strategy, AI, and Expanding Your Market with Jaden Miller

Feb 26 2025 45 mins  
In this episode of Growing in the Green Industry, we welcome our guest Jaden Miller, Marketing Manager at Weller Brothers Landscape Professionals. Jaden shares her journey of transitioning her marketing career into the landscape industry. She shares the challenges of marketing in a highly visual industry, and the importance of data and understanding the target audience in your mark

REPLAY: Peer Groups with Joe Kujawa

Feb 19 2025 45 mins  
In this replay episode of Growing in the Green Industry, we welcome Joe Kujawa, Practice Leader of Bruce Wilson & Company. Joe talks about the power and value of peer groups. Joe talks about the uniqueness that our industry has compared to other industries and how our industry is willing to share information – successes and failures. He also shares how networking can be intim

Revolutionizing Landscaping with Luke Reinhart

Feb 12 2025 45 mins  
In this episode of Growing in the Green Industry, we welcome our guest Luke Reinhart, Director of Autonomous Mowing with Reinhart Landscaping and Snow. Luke shares his journey of working in the family business and discusses his development of autonomous mowing systems and his future plans beyond the family business. Luke talks about his passion for business analytics, his transitio

REPLAY: VILN Takeover: Developing that “We: Mentality with Joe Lewis, Brian Chapman and Terry Williams

Feb 05 2025 51 mins  
This replay episode of Growing in the Green Industry is presented by the Veterans in Landscape Network and hosted by Joe Lewis with Yard Solutions, Brian Chapman with LMI Landscapes and Terry Williams with Green Lawn Fertilizing. In this special VILN takeover episode these military Veterans discuss how to be adaptable leaders and working beside your team as well as leadership depen

Navigating Career Transitions and Leadership with Kayla Lujan

Jan 29 2025 39 mins  
In this episode of Growing in the Green Industry, we welcome our guest Kayla Lujan, Vice President of Sales and Marketing with Down to Earth Landscape and Irrigation. Kayla shares her experience with career transitions and the importance of understanding the people business of the industry. She discusses her new role and her focus on leadership and the challenges of adjusting her l

REPLAY: Never Leave Anything on the Table with Kohler Brafford

Jan 22 2025 52 mins  
In this replay episode of Growing in the Green Industry, we welcome Kohler Brafford, Principal at Black Pearl Management and Principal at White Pearl Management. Kohler talks about his story and how he entered into the green industry. He talks about early milestones that helped accelerate his career and shares his advice on never leaving anything on the table and taking a leap. He

Preparing for Winter and Measuring Leadership Impact

Jan 15 2025 33 mins  
In this episode of Growing in the Green Industry, our hosts discuss what they have been doing to prepare for the winter and green season. They also discussed the challenges of measuring the effectiveness of training and development programs and highlighted the difficulty in assessing the impact of leadership training as it is influences by many factors such as mentorship, local ass

REPLAY: AI: Scratching the Surface with Chelsea Hartshorn

Jan 08 2025 52 mins  
In this replay episode of Growing in the Green Industry, we welcome our guest, Chelsea Hartshorn, Co-founder of Threadleaf Landscape Design. Chealsea shares her story on how she started in the green industry as a young professional in college. She talks about the flexibility of her design company and how they have been able to utilize the opportunities of a hybrid working environme

Overcoming Challenges and Building Leadership with Brigitte Orrick

Jan 01 2025 41 mins  
In this episode of Growing in the Green Industry, we welcome our guest, Brigitte Orrick, Director of Talent Development with The Davey Tree Expert Company. Brigitte shares her experiences of being recognized as the 2024 Woman of the Year by NALP and emphasized the value of giving back through volunteering and sharing stories. She discusses her key career challenges—balancing moth